The paper receipt is a cost center, a compliance artifact, and a piece of trash. Slip sees it as the first line of a retailer's CRM. Founded in London in 2022, the company is building a SaaS layer that digitizes the receipt and turns it into a channel for loyalty, returns, and real-time customer insights. For retailers, the pitch is simple: replace thermal paper with a text message and start a conversation.
The bet on post-purchase data
Retailers have spent billions on acquiring customers at the top of the funnel. Slip's bet is that the moment of purchase, and the receipt that follows, is a massively under-leveraged asset. Its platform integrates with point-of-sale systems like Epos Now and Sitoo, and e-commerce platforms like Shopify, to automate digital receipts via SMS, WhatsApp, or email [EU-Startups, June 2024]. This captures a verified customer identity and purchase data in real time. The company then layers on tools for branded communications, easy returns, and loyalty program enrollment.
Why investors wrote the check
In June 2024, Slip closed a $3.2 million seed round led by Adjuvo. The syndicate included Haatch Ventures, Unbundled VC, and a roster of angels with deep retail and payments expertise, such as ASOS EVP Dan Elton and former John Lewis CTO Julian Burnett [EU-Startups, June 2024]. The round financed a key hire: Myles Dawson, formerly Managing Director of Adyen UK, joined as Chief Commercial Officer [EU-Startups, June 2024].
| Founder / Executive | Role | Key Background |
|---|---|---|
| Tash Grossman | CEO & Co-Founder | Ex-KPMG UK, Gate One management consultant, Founder Institute alum |
| Eddy Herman | CTO & Co-Founder | Ex-Senior Software Engineer at THG, cybersecurity experience at Darktrace |
| Myles Dawson | Chief Commercial Officer | Former Managing Director, Adyen UK |
Traction with a wedge
Slip's early customer roster suggests its wedge is working. The company is deployed by retailers including JD Sports, ALDO, and Beyond Retro [Forbes profile, 2026]. The value proposition for these retailers breaks down into three clear areas:
- Customer identity. A digital receipt links a basket of anonymous goods to a real person and a contact method.
- Cost reduction. Eliminating paper receipts cuts material and printer maintenance costs.
- Loyalty activation. The receipt becomes a direct marketing channel, with some client projects on track to surpass $1 million in revenue impact in 2025 [Forbes profile, 2026].
The integration hurdle
Slip's biggest challenge is the complexity of the retail tech stack. To be truly smooth, the platform must integrate deeply with a retailer's POS, e-commerce backend, email service provider, and CRM. Each new integration is a sales and engineering hurdle. With a seed round secured and a commercial lead from Adyen now on board, the next twelve months will be about moving from flagship deployments to repeatable, scaled distribution.