The paper receipt is a cost center, a compliance artifact, and a piece of trash. Slip sees it as the first line of a retailer's CRM. Founded in London in 2022, the company is building a SaaS layer that digitizes the receipt and turns it into a channel for loyalty, returns, and real-time customer insights. For retailers, the pitch is simple: replace thermal paper with a text message and start a conversation.
The bet on post-purchase data
Retailers have spent billions on acquiring customers at the top of the funnel. Slip's bet is that the moment of purchase, and the receipt that follows, is a massively under-leveraged asset. Its platform integrates with point-of-sale systems like Epos Now and Sitoo, and e-commerce platforms like Shopify, to automate digital receipts via SMS, WhatsApp, or email [EU-Startups, June 2024]. This captures a verified customer identity and purchase data in real time. The company then layers on tools for branded communications, easy returns, and loyalty program enrollment. The goal is to own the post-purchase experience before the customer leaves the store or closes the browser tab.
Why investors wrote the check
In June 2024, Slip closed a $3.2 million seed round led by Adjuvo. The syndicate included Haatch Ventures, Unbundled VC, and a roster of angels with deep retail and payments expertise, such as ASOS EVP Dan Elton and former John Lewis CTO Julian Burnett [EU-Startups, June 2024]. The round financed a key hire: Myles Dawson, formerly Managing Director of Adyen UK, joined as Chief Commercial Officer [EU-Startups, June 2024]. For a fintech-adjacent play, bringing in a commercial lead from a major payments processor is a clear signal of intent. The capital is earmarked for scaling the team, currently at seven people, and accelerating integrations [EU-Startups, June 2024].
| Founder / Executive | Role | Key Background |
|---|---|---|
| Tash Grossman | CEO & Co-Founder | Ex-KPMG UK, Gate One management consultant, London Virtual Spring 2021 cohort Founder Institute alum [Retail CIO Connect, 2023][Author note, Apr 2026] |
| Eddy Herman | CTO & Co-Founder | Ex-Senior Software Engineer at THG (The Hut Group), cybersecurity experience at Darktrace [The Org, Unknown] |
| Myles Dawson | Chief Commercial Officer | Former Managing Director, Adyen UK [EU-Startups, June 2024] |
Traction with a wedge
Slip's early customer roster suggests its wedge is working. The company is deployed by retailers including JD Sports, ALDO, and Beyond Retro [Forbes profile, 2026]. These are not small pilots. JD Sports, a UK sportswear giant with over 3,000 stores globally, represents the exact profile of customer Slip needs to prove its model at scale. The value proposition for these retailers breaks down into three clear areas:
- Customer identity. A digital receipt links a basket of anonymous goods to a real person and a contact method, solving a fundamental data gap for physical retail.
- Cost reduction. Eliminating paper receipts cuts material and printer maintenance costs, a tangible ROI on top of any new revenue.
- Loyalty activation. The receipt becomes a direct marketing channel, with Forbes reporting some client projects are on track to surpass $1 million in revenue impact in 2025 [Forbes profile, 2026].
The integration hurdle
Slip's biggest challenge is not a direct competitor like ReceiptHero. It is the complexity of the retail tech stack. To be truly smooth, the platform must integrate deeply with a retailer's POS, e-commerce backend, email service provider (like Klaviyo), and CRM. Each new integration is a sales and engineering hurdle. Furthermore, the value proposition is clearest for retailers with a significant physical footprint, where the customer identity problem is most acute. Purely digital-native DTC brands may find less immediate need. The company's success will hinge on proving that the data and engagement lift justifies the operational lift of another SaaS layer. With a seed round secured and a commercial lead from Adyen now on board, the next twelve months will be about moving from flagship deployments to repeatable, scaled distribution. Can Slip turn the humble receipt into a must-have line item on the retail tech budget?
Sources
- [EU-Startups, June 2024] London-based Slip raises €2.9 million to transform receipts into a data tool for retailers | https://www.eu-startups.com/2024/06/london-based-slip-raises-e2-9-million-to-transform-receipts-into-a-data-tool-for-retailers/
- [Forbes profile, 2026] Tash Grossman | https://www.forbes.com/profile/tash-grossman/
- [Retail CIO Connect, 2023] Meet Tash Grossman, Founder & CEO of Online Receipts App: Slip | https://techround.co.uk/interviews/tash-grossman-founder-ceo-of-slip/
- [The Org, Unknown] Eddy Herman's professional background | https://theorg.com/org/slip/org-chart/eddy-herman