Slip

Cover Block

Attribute	Details
Name	Slip
Tagline	Digital receipts platform turning paper into loyalty and insights for retailers
Headquarters	London, United Kingdom
Founded	2022
Stage	Seed
Business Model	SaaS
Industry	E-commerce / Retail
Technology	Software (Non-AI)
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Seed (total disclosed ~$3,200,000)

Links

• Website: https://www.slipreceipts.com/
• LinkedIn: https://uk.linkedin.com/company/slip-technology

Executive Summary

Slip is a London-based SaaS platform that digitizes the paper receipt, turning a compliance artifact into a real-time data and loyalty channel for retailers [EU-Startups, June 2024]. The company was founded in 2022 by CEO Tash Grossman and CTO Eddy Herman [slipreceipts.com/about] [Retail CIO Connect, 2023]. The core product integrates with point-of-sale systems like Epos Now and Sitoo to automate SMS, WhatsApp, or email receipts, capturing first-party customer data for post-purchase marketing [EU-Startups, June 2024].

Early validation includes a $3.2 million seed round in June 2024, led by Adjuvo with participation from Haatch Ventures and retail-focused angels, and deployments with retailers including JD Sports and Beyond Retro [EU-Startups, June 2024] [Forbes, 2026]. The business model is a SaaS subscription. Over the next 12-18 months, key watchpoints include scaling the seven-person headcount, deepening adoption within anchor retail customers, and expanding the integration ecosystem.

Data Accuracy: YELLOW -- Core facts are confirmed by a single primary press source and company materials; team size and specific integrations are less widely corroborated.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	SaaS
Industry / Vertical	E-commerce / Retail
Technology Type	Software (Non-AI)
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Seed (total disclosed ~$3,200,000)

How the Company Got Here

Slip Technology Limited was incorporated in London in 2022 [slipreceipts.com]. The company's registered office is at 120 New Cavendish Street, London. The concept was refined through the London Virtual Spring 2021 cohort of the Founder Institute [TechRound][Author note, Apr 2026].

A pre-seed round of $975,000 was secured in March 2022 [EU-Startups, March 2022]. The company participated in the New York Fashion Tech Lab. The $3.2 million seed round in June 2024, led by Adjuvo, coincided with the hire of Myles Dawson, formerly Managing Director of Adyen UK, as Chief Commercial Officer [EU-Startups, June 2024].

Early deployments with JD Sports and Beyond Retro were announced alongside the seed funding [EU-Startups, June 2024]. A 2026 Forbes profile also mentions ALDO as a user [Forbes, 2026].

Data Accuracy: YELLOW -- Core company facts are confirmed by company website and press. Specific milestone dates for partnerships and customer deployments are less precisely documented.

Product and Technology

Slip’s product replaces paper receipts with digital versions sent via SMS, WhatsApp, or email [EU-Startups, June 2024]. The platform captures first-party customer data at the point of sale, enabling personalized marketing and loyalty program integration without requiring a consumer app.

Technical integrations include Shopify, Klaviyo, Epos Now, and Sitoo [EU-Startups, June 2024]. A gift receipt use case captures recipient contact details to initiate a post-purchase journey without revealing item prices [slipreceipts.com/partner/ometria-slip]. The technology is non-AI, focusing on data capture and workflow automation.

Data Accuracy: YELLOW -- Product features and integrations are reported in press and company website. Customer names are cited in a Forbes profile, but deployment scope is unconfirmed.

Market Research and Opportunity

Slip operates at the intersection of retail point-of-sale (POS) software and customer data platforms. The global customer engagement solutions market was valued at $20.5 billion in 2022 and is projected to grow at a CAGR of 10.5% from 2023 to 2030 [Grand View Research, 2023].

Demand drivers include the retail industry's focus on first-party data collection, operational cost pressure regarding paper receipts, and the push for unified commerce experiences. Privacy regulations like GDPR and CCPA mandate consent, which supports the value of permission-based solutions like Slip.

Metric	Value
Customer Engagement Solutions Market 2022	$20.5B
Projected CAGR 2023-2030	10.5%

Data Accuracy: YELLOW -- Market sizing is drawn from an analogous, broader sector report. Tailwind and regulatory analysis is inferred from general industry trends.

Competitive Landscape

Slip competes with incumbent POS and payment systems (Square, Lightspeed, Epos Now), specialized digital receipt platforms, and adjacent customer data platforms (Ometria, Klaviyo).

Slip’s edge is its focus on the receipt use case, enabling features like gift receipts and loyalty enrollment. The hire of Myles Dawson suggests a distribution edge in the UK retail sector [EU-Startups, June 2024].

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Slip	SaaS platform turning digital receipts into loyalty & insights for retailers.	Seed (~$3.2M total).	Focus on post-purchase journey and UK retail enterprise sales via CCO hire.	[EU-Startups, June 2024]

Data Accuracy: YELLOW -- Competitor data is limited; Slip's positioning is confirmed by primary and secondary sources.

Opportunity

Slip aims to become the default post-purchase data and engagement layer for physical retail. Early adoption by JD Sports and ALDO validates the value proposition [Forbes, 2026].

Scenario	What happens	Catalyst	Why it's plausible
POS Platform Standard	Slip's API becomes a default or recommended integration for major POS vendors.	A formal partnership or embedded deal with a leading POS provider.	POS vendors seek to add value through ecosystem partners.
Loyalty Program Engine	Retailers use Slip as the primary system to power and analyze loyalty schemes.	The launch of a dedicated loyalty module or deepened integration with marketing platforms.	Moving from data capture to program activation is a logical expansion.
Gift & Returns Hub	Slip becomes the mandated system for managing gift receipts and return authorizations.	Securing a flagship enterprise customer that mandates Slip's gift receipt flow.	The gift receipt use case is a high-value extension of the core digital receipt.

Data Accuracy: YELLOW -- Core opportunity thesis is built on publicly stated product direction; growth scenarios are extrapolated from existing partnerships.

Sources

1. [EU-Startups, June 2024] London-based Slip raises €2.9 million to transform receipts into a data tool for retailers | https://www.eu-startups.com/2024/06/london-based-slip-raises-e2-9-million-to-transform-receipts-into-a-data-tool-for-retailers/
2. [slipreceipts.com, Unknown] About Slip - Reinventing Receipts for the Digital Era | https://www.slipreceipts.com/about
3. [Retail CIO Connect, 2023] Meet Tash Grossman, Founder & CEO of Online Receipts App: Slip | https://techround.co.uk/interviews/tash-grossman-founder-ceo-of-slip/
4. [TechRound] Meet Tash Grossman, Founder & CEO of Online Receipts App: Slip | https://techround.co.uk/interviews/tash-grossman-founder-ceo-of-slip/
5. [Forbes, 2026] These Small Startups Have Answers For Retailers’ Biggest Headaches | https://www.forbes.com/sites/joanverdon/2026/03/20/these-small-startups-have-answers-for-retailers-biggest-headaches/
6. [slipreceipts.com, Unknown] Slip - Smart Digital Receipts & Customer Loyalty | https://www.slipreceipts.com/
7. [slipreceipts.com, Unknown] Slip raises $3.2M to revolutionise receipts - turning forgotten paper into digital gold | https://www.slipreceipts.com/insights/slip-seedfunding
8. [slipreceipts.com, Unknown] For Retailers - Drive Sales with Smart Digital Receipts | https://www.slipreceipts.com/for-retailers
9. [slipreceipts.com, Unknown] Ometria // Slip | https://www.slipreceipts.com/partner/ometria-slip
10. [slipreceipts.com, Unknown] Slip Product | https://www.slipreceipts.com/product
11. [Grand View Research, 2023] Customer Engagement Solutions Market Size, Share & Trends Analysis Report | https://www.grandviewresearch.com/industry-analysis/customer-engagement-solutions-market