Somewhere in a co-managed IT environment right now, a service desk analyst is reading a ticket in ServiceNow, opening a second tab in ConnectWise, and typing the same sentence again. Maybe a third time, into Jira, for the engineering team. The status will drift. The SLA clock will lie. A customer will eventually ask why the update they got by email does not match the one in their portal. This is the small, expensive, deeply unglamorous problem Support Fusion is trying to make disappear.
The Melbourne startup, founded in mid-2025 by brothers Greg and Steve Rudakov, sells a purpose-built integration layer that syncs tickets, statuses, comments and attachments bi-directionally between ITSM platforms (ServiceNow, Jira, Zendesk) and the PSA tools that managed service providers actually live in (ConnectWise, Autotask, HaloPSA) [usehalo.com, 2026] [sourceforge.net, 2026]. in October the company announced Syncro API support, extending the connector list further into the SMB MSP stack [suppfusion.com, 2026]. The pitch to buyers is narrow and concrete: stop rekeying, stop reconciling, stop apologising to the enterprise customer for SLA drift that exists only because two systems of record disagree.
The bet
Support Fusion is not trying to be a general workflow tool. The founders have picked a wedge that the broader automation market keeps brushing past: the seam between an enterprise's internal ITSM and the external MSP or system integrator running part of its estate. Co-managed IT is now the default for mid-market and enterprise IT departments that outsource tier-one or specialist work but keep governance in-house. Every one of those relationships generates the same duplicate-entry tax. Support Fusion's argument is that solving it deserves a dedicated product rather than a Zapier recipe maintained by whoever drew the short straw.
The company launched publicly in July 2025 and disclosed an AUD $1 million pre-seed round led by Func Ventures, with Antler, Exhort Ventures and angels Biagio LaRosa, Toby Alcock and Ryan Spillane participating [techpartner.news, 2025] [Startup Daily, 2025]. Antler also incubated the company. The round is earmarked for headcount, including a customer success hire on the US east coast to cover both the US and UK markets, and a founding engineer in Melbourne working alongside CTO Steve Rudakov [ARN, 2026].
Why it could be big
The MSP software market has spent the last five years consolidating around a handful of PSA and RMM vendors, and the enterprise ITSM market has spent the same five years being colonised by ServiceNow. Those two worlds touch constantly and integrate poorly. The incumbents have little incentive to make their tools play nicely with each other's, which is precisely the kind of structural gap a focused integration vendor can sit inside for a long time.
The back of the envelope is friendly. A mid-sized MSP with 50 service desk analysts, each losing a conservative 20 minutes a day to ticket rekeying and status reconciliation, burns roughly 4,000 hours a year. At a fully loaded cost of USD $40 an hour, that is USD $160,000 of pure overhead per MSP per year (estimated). A SaaS subscription that recovers even a third of that pays for itself several times over, which is the unit economics that make integration plumbing one of the most quietly durable categories in B2B software. The comparable public reference points (Workato, Tray.io, Celigo) all grew on essentially the same logic applied to different seams.
| Round | Year | Amount (AUD) | Lead |
|---|---|---|---|
| Pre-Seed | 2025 | $1,000,000 | Func Ventures |
The team and traction
Greg and Steve Rudakov are running the company as co-founders, with Steve as CTO [Stephen Rudakov LinkedIn, 2026]. The Antler connection matters here beyond the cheque: Antler's portfolio includes a long tail of MSP and IT-services adjacent companies, which is the exact warm-intro graph a pre-seed integration vendor needs. The first hires reflect a deliberate go-to-market shape, a US-facing customer success lead before a US-facing sales lead, suggesting the founders want to retain and expand a small set of design-partner accounts before they pour fuel on acquisition.
Public connector announcements (ServiceNow, ConnectWise, Jira, Halo, Zendesk, Autotask, Syncro) suggest a real engineering cadence in the months since launch [suppfusion.com, 2025] [suppfusion.com, 2026]. For a company that is barely a year old, the surface area of supported tools is the most useful proxy for momentum, and it is widening.
The honest counterfactual
The sharpest objection comes from above and below. Above sits Rewst, the MSP-native automation platform that has raised serious capital and already has distribution into exactly the buyer Support Fusion is courting. Below sit Zapier and Make, which are cheap, general-purpose, and good enough for the smallest MSPs to stitch a workflow together themselves. Support Fusion has to convince mid-market MSPs and enterprise IT teams that bi-directional, SLA-aware ticket sync is a category of its own, distinct from generic iPaaS and from MSP-script automation. The answer the company is betting on is depth: ticket objects are unusually messy (nested comments, attachments, status mappings, custom fields, audit trails) and a horizontal tool that handles them shallowly creates more reconciliation work than it removes [usehalo.com, 2026]. If that argument lands with the first twenty paying enterprise-MSP pairs, the wedge holds.
What to watch
The next twelve months are about three things. First, named logos: any disclosed enterprise plus MSP pairing using Support Fusion in production would meaningfully de-risk the thesis. Second, the US east coast hire actually shipping pipeline, given that the addressable buyer concentration is in North America rather than Oceania. Third, the inevitable seed round, likely sometime in 2026, where the price will be set by how many of those design-partner deployments have converted into recurring revenue. Antler and Func Ventures will want to see the connector count keep climbing and the first reference customers go on the record.
The company to beat is Rewst, which has the MSP mindshare, the capital and a head start. Support Fusion's counter is that Rewst is an automation platform a technician programs, while Support Fusion is an integration product an admin configures, and that the enterprise side of the seam (ServiceNow, Jira) is a buyer Rewst does not natively speak to. If the Rudakov brothers are right about that distinction, there is a real company here. If they are wrong, the seam closes around them. Either way, the rekeying has to stop.