Andalin

Cover Block

Attribute	Value
Company Name	Andalin
Tagline	Digital freight forwarder marketplace for Indonesian SME shipments
Headquarters	Jakarta, Indonesia
Founded	2016
Stage	Series C
Business Model	Marketplace
Industry	Logistics / Supply Chain
Technology	Software (Non-AI)
Geography	Southeast Asia
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Series C
Total Disclosed Funding	$5.5M (estimated)

Note: Total disclosed funding is an estimate based on confirmed rounds of $4M in February 2022 [e27, February 2022] and $1.5M in October 2024 [CBInsights, Oct 2024]. The company's seed and Series A rounds were undisclosed.

Links

• Website: https://andalin.com/
• LinkedIn: https://www.linkedin.com/company/andalin/
• X / Twitter: https://twitter.com/andalin_id

Summary and Signal

Andalin is an Indonesian digital freight forwarder building a software marketplace to simplify cross-border logistics for the country's small and medium enterprises [e27, February 2022] [Founder Institute, ~2022]. Founded in Jakarta in 2016 by CEO Rifki Pratomo, the company positions itself as a digital wedge into a traditionally offline industry [Crunchbase] [Founder Institute].

Its core product is an online platform where SMEs can book, compare, and manage international shipments, including air and sea freight with integrated customs clearance [Founder Institute, ~2022]. The founding team includes CTO Ivhan Famly Gunawan and COO Saut Tambunan. The company has secured funding including a $4 million venture round led by Intudo Ventures in early 2022 and a Series C in late 2024 [e27, February 2022] [CBInsights, Oct 2024] [Incubees].

Andalin's business model connects shippers with logistics providers. Growth depends on scaling transaction volume and leveraging strategic partnerships, such as its memorandum of understanding with a Vietnam Industrial Estate [Jakarta Globe]. Key watchpoints include the translation of partnership announcements into measurable customer traction and the deployment of Series C capital.

Data Accuracy: YELLOW -- Core company description and recent funding are confirmed, but key traction metrics and partnership details rely on single-source reports.

Taxonomy Snapshot

Axis	Classification
Stage	Series C
Business Model	Marketplace
Industry / Vertical	Logistics / Supply Chain
Technology Type	Software (Non-AI)
Geography	Southeast Asia
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	Series C

Company Overview

The company operates as PT. Eximku Teknologi Indonesia [Glints]. It was founded in Jakarta in October 2016 by CEO Rifki Pratomo, with co-founders Ivhan Famly Gunawan and Saut Tambunan joining as CTO and COO [Crunchbase] [Incubees]. The founding premise was to provide a digital platform for Indonesian SMEs to access affordable cross-border shipping [Founder Institute, ~2022].

Milestones include winning the top prize at the Tech in Asia Jakarta Arena pitch battle in April 2022 [Founder Institute]. Partnership development includes a memorandum of understanding with Vietnam Industrial Estate, a collaboration with the Philippines Department of Trade and Industry, and a collaboration with Aspermigas [Founder Institute, April 2022] [Founder Institute, Q3 2022] [MediaIndonesia]. Headcount is estimated in the range of 51 to 200 employees [ZoomInfo].

Data Accuracy: YELLOW -- Founding date and team structure are reported by multiple databases but lack primary source confirmation. Partnership announcements are corroborated by press releases.

The Product and the Stack

Andalin's core offering is a digital marketplace allowing Indonesian SMEs to book and manage international freight shipments. The platform aggregates services from multiple carriers, enabling customers to compare quotes and book air courier, air cargo, and full-container-load (FCL) or less-than-container-load (LCL) sea freight shipments [Founder Institute, ~2022]. A key differentiator is the bundling of customs clearance and trade documentation into the booking process [e27, February 2022].

The technology is a software layer facilitating marketplace matching and workflow management. Public job postings from 2023 sought interns for operational and customs administration roles, suggesting the platform's backend requires manual coordination [Glints] [LinkedIn, July 2023].

Data Accuracy: YELLOW -- Product description is consistent across multiple sources, but technical implementation details are inferred from hiring patterns.

Market Research and Opportunity

Indonesia's international trade provides the foundational volume. The country's total export-import value grew from $300 billion in 2020 to $430 billion in 2021, a 43% increase [Jakarta Globe]. The company's target addressable market is the portion of this flow serviced by SMEs, which are often underserved by traditional freight forwarders due to high costs and complexity.

Metric	Value
Export-Import Value 2020	$300B
Export-Import Value 2021	$430B

Data Accuracy: YELLOW -- Market sizing figure is from a single secondary source; partnership claims have multiple citations.

The Competitive Field

Andalin positions itself as a digital intermediary for Indonesian SMEs. The competitive map is stratified by customer sophistication. Global integrated carriers like DHL, FedEx, and UPS offer premium, reliable door-to-door services at higher costs [Founder Institute, ~2022]. Traditional local freight forwarders provide customized service through manual processes. Andalin targets the gap between these layers.

Data Accuracy: YELLOW -- Competitor identification is public, but detailed differentiation and market positioning are inferred from company descriptions and industry structure.

Opportunity

Andalin aims to become the default digital trade platform for Indonesian SMEs. Its model aggregates demand to offer competitive rates compared to global incumbents [Founder Institute, ~2022]. Sustained backing from regional investors like Intudo Ventures supports the core thesis [e27, February 2022].

Scenario	What happens	Catalyst	Why it's plausible
Regional Expansion	Andalin becomes the preferred digital logistics partner for SME trade programs.	Formalization of the 2022 partnership with the Philippines Department of Trade and Industry.	The company has secured government-level memoranda of understanding.
Vertical Integration	The platform expands to offering embedded financing.	Strategic partnership or investment from a financial institution.	The marketplace generates transaction data on shipment volume and SME reliability.

Data Accuracy: YELLOW -- The core opportunity framing is supported by cited market data and company descriptions.

Sources

1. [e27, February 2022] Digital freight forwarder Andalin rakes in US$4M to develop one-stop solution for international trade activity | https://e27.co/digital-freight-forwarder-andalin-rakes-in-us4m-to-develop-one-stop-solution-for-international-trade-activity-20220214/
2. [Founder Institute, ~2022] Andalin Connects Indonesian SMEs to International Markets | https://fi.co/insight/andalin-connects-indonesian-smes-to-international-markets
3. [Crunchbase] Andalin - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/andalin
4. [Founder Institute] Jakarta Startup Andalin Wins Top Prize at Tech in Asia Jakarta Arena Pitch Battle | https://fi.co/insight/jakarta-startup-andalin-wins-top-prize-at-tech-in-asia-jakarta-arena-pitch-battle
5. [CBInsights, Oct 2024] Andalin - Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/andalin
6. [Incubees] Andalin raised US $4 M from multiple investors | https://incubees.com/andalin-raised-us-4-m-from-multiple-investors/
7. [Jakarta Globe] Andalin Signs MoU with Vietnam Industrial Estate | https://jakartaglobe.id/special-updates/andalin-signs-mou-with-vietnam-industrial-estate
8. [Glints] Andalin Career - Fast forward your journey with us | https://andalin.com/career
9. [ZoomInfo] Andalin Company Profile | https://www.zoominfo.com/c/andalin/525653086
10. [LinkedIn, July 2023] Andalin Company Page | https://www.linkedin.com/company/andalin/
11. [Founder Institute, April 2022] Andalin Connects Indonesian SMEs to International Markets (Update) | https://fi.co/insight/andalin-connects-indonesian-smes-to-international-markets
12. [Founder Institute, Q3 2022] Andalin partners with Philippines Department of Trade and Industry | https://fi.co/insight/andalin-partners-with-philippines-department-of-trade-and-industry
13. [MediaIndonesia] Andalin Collaborates with Aspermigas to Expand Shipping Services | https://www.mediaIndonesia.com/bisnis/andalin-collaborates-with-aspermigas
14. [VCBay, Mar 2021] Andalin bags undisclosed amount in Series A funding | https://www.vcbay.news/2021/03/17/andalin-bags-undisclosed-amount-in-series-a-funding/
15. [Intudo Ventures] Andalin - Intudo Ventures | https://intudovc.com/portfolio/andalin/