Counterpart

Cover Block

Attribute	Detail
Name	Counterpart
Tagline	AI Agentic Insurance platform for SMB management liability
Headquarters	Los Angeles, USA
Founded	2019
Stage	Series B
Business Model	B2B
Industry	Insurtech
Technology	AI / Machine Learning
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Series B (total disclosed ~$40,000,000)

Links

• Website: https://yourcounterpart.com/
• LinkedIn: https://www.linkedin.com/company/counterpart
• X / Twitter: https://twitter.com/yourcounterpart

The Short Version

Counterpart is an AI-powered insurtech platform modernizing the underwriting and servicing of management liability insurance for small and mid-sized businesses, a $20 billion market [Private Equity Wire, retrieved 2026]. Founded in 2019 by Tanner Hackett, the company utilizes a proprietary system to analyze company culture, compliance, and financial data to price and mitigate risk, operating as a managing general agent (MGA) backed by a network of A-rated carriers [Perplexity Sonar Pro Brief, 2026]. Hackett previously co-founded the mobile commerce platform Button and served in executive roles at Rocket Internet [TechCrunch, 2015] [Forbes].

The company’s $30 million Series B, led by Vy Capital, brings total disclosed funding to $40 million [dot.la, April 2026]. Counterpart partners with 2,800 wholesale brokers and has written over 35,000 policies, aiming to differentiate through data-driven underwriting and a 4.7 CSAT on claims handling [InsuranceNewsNet, retrieved 2026] [Counterpart Blog, retrieved 2026].

Data Accuracy: YELLOW -- Core company facts and funding are confirmed; traction and product claims rely on single or company-affiliated sources.

The Company in Brief

Counterpart is a Los Angeles-based insurtech founded in 2019 by Tanner Hackett [Valor Equity Partners]. The company operates as a tech-enabled managing general agent (MGA), focusing on management and professional liability insurance for small and mid-sized businesses [Valor Equity Partners, BusinessWire, March 2025].

An initial seed round of $10 million, led by Valor Equity Partners, funded initial underwriting systems and broker network development [Insurtech Insights, pre-2025]. The company launched its core AI-powered platform, Agentic Insurance, in March 2025 [BusinessWire, March 2025]. A $30 million Series B round led by Vy Capital followed in April 2026, with participation from Valor Equity Partners and Felicis Ventures [dot.la, April 2026].

Data Accuracy: YELLOW -- Founding details and funding rounds are confirmed by multiple sources; specific operational dates and the MGA structure are inferred from company profiles and press releases.

What They Have Built

Counterpart’s platform, "Agentic Insurance™," integrates artificial intelligence across the insurance workflow, from risk assessment to claims resolution [BusinessWire, March 2025]. The engine assesses non-financial risk factors, including company culture, compliance posture, and financial data, to generate nuanced risk profiles for D&O, EPLI, and fiduciary insurance [Perplexity Sonar Pro Brief, 2026].

Counterpart operates through a wholesale broker channel, reporting a network of 2,800 brokers [InsuranceNewsNet, retrieved 2026]. The company partners with five A-rated insurance carriers and reinsurers, including Aspen, Markel, and Westfield Specialty [rutlandherald.com, retrieved 2026]. The company reports a 4.7 out of 5 customer satisfaction score on claims handling [Counterpart Blog, retrieved 2026].

Data Accuracy: YELLOW -- Product claims are sourced from company announcements and a third-party briefing; traction metrics are from single, unverified sources.

Market Size and Demand

Management liability insurance is seeing structural demand growth as litigation trends and governance expectations rise for SMBs. Counterpart's reported $20 billion target market for private company management liability insurance [Private Equity Wire, retrieved 2026] suggests a specialty segment underserved by traditional carriers.

Metric	Value
Private Company Management Liability Market	$20,000,000,000

Data Accuracy: ORANGE -- Market size from a single, undated industry report; corroborating third-party sizing data not present in captured sources.

Who Else Is Fighting for This

Counterpart operates in a crowded SMB insurtech segment, focusing on complex management liability lines via brokers.

Company	Positioning	Stage / Funding	Notable Differentiator
Counterpart	AI-powered MGA for SMB management/professional liability via brokers.	Series B ($40M)	Proprietary software for culture/compliance risk assessment.
Next Insurance	Full-stack digital carrier for broad SMB commercial lines.	Late-stage ($880M+)	Direct-to-business model with instant quoting.
Vouch	Digital insurer for startups, focusing on D&O and E&O.	Series C ($185M)	Deep integration with startup ecosystem.
Embroker	Digital insurance platform and MGA for commercial lines.	Series C ($146M)	Tech stack for brokers and businesses.
Coterie Insurance	Digital MGA for small business commercial insurance.	Series B ($141M)	Embedded distribution via platforms.
SageSure	Insurance-focused software and MGA for property insurance.	Majority-owned by Flexpoint Ford	Specialization in catastrophe-exposed property.

Data Accuracy: YELLOW -- Competitor funding and positioning are confirmed via Crunchbase and public coverage; Counterpart's differentiator claims are sourced from its own announcements.

Opportunity

Counterpart aims to capture a material share of a $20 billion market [Private Equity Wire, retrieved 2026] by becoming the dominant MGA for SMB management liability. The company has established a proprietary AI platform, partnerships with five A-rated carriers, and a network of 2,800 brokers [InsuranceNewsNet, retrieved 2026].

Data Accuracy: YELLOW -- Market size and growth scenario plausibility are supported by single-source industry reports. Core traction metrics are from company-associated sources.

Sources

1. [dot.la, April 2026] Counterpart Raises $30M to Help Small Businesses Manage Risk | https://dot.la/counterpart-raise-2656821723.html
2. [Insurtech Insights, pre-2025] Insurtech Startup Counterpart Raises $10M in Funding Round Led by Valor Equity Partners | https://www.insurtechinsights.com/insurtech-startup-counterpart-raises-10m-in-funding-round-led-by-valor-equity-partners/
3. [BusinessWire, March 2025] Counterpart Introduces Agentic Insurance™ | https://www.businesswire.com/news/home/20250312842558/en/Counterpart-Introduces-Agentic-Insurance-Pioneering-AI-Powered-Management-and-Professional-Liability-Systems
4. [Valor Equity Partners] Counterpart - Company Profile | https://www.valorep.com/counterpart-company-profile
5. [Great Place to Work] Counterpart Insurance - Great Place To Work | https://www.greatplacetowork.com/certified-company/7054159
6. [Perplexity Sonar Pro Brief, 2026] Counterpart - AI Agentic Insurance Platform
7. [Private Equity Wire, retrieved 2026] Market Sizing for Private Company Management Liability Insurance
8. [InsuranceNewsNet, retrieved 2026] Counterpart's Broker Network and Application Volume
9. [Counterpart Blog, retrieved 2026] Claims Handling Customer Satisfaction Score
10. [TechCrunch, 2015] Button Raises $12 Million From Redpoint To Deep Link All Your Apps | https://techcrunch.com/2015/01/22/button-12m-redpoint/
11. [Forbes] Chris Maddern - Button | https://www.forbes.com/profile/chris-maddern/
12. [rutlandherald.com, retrieved 2026] Counterpart's Carrier Partners and Team Expansion
13. [Greenhouse, retrieved 2026] Counterpart Job Postings | https://job-boards.greenhouse.io/counterpart/jobs/4012706005