fomo
Social crypto-trading app for discovering assets, following traders, and executing on-chain transactions.
Website: https://fomo.family/
Cover Block
Publicly reported
| Field | Detail |
|---|---|
| Name | fomo |
| Tagline | Social crypto-trading app for discovering assets, following traders, and executing on-chain transactions [Yahoo Finance, May 2025] |
| Headquarters | San Francisco, US [Crunchbase] |
| Founded | 2024 [Crunchbase] |
| Stage | Series B [fomo, June 2026] |
| Business model | Direct-to-consumer [Crunchbase] |
| Industry | Fintech [Crunchbase] |
| Technology | Blockchain / Web3 [Crunchbase] |
| Geography | Global / Remote-first [Access Newswire, November 2026] |
| Growth profile | Venture scale [fomo, June 2026] |
| Founding team | Paul Erlanger, Se Yong Park, Prashan Dharmasena [Forbes, November 2025] [Crunchbase] |
| Funding label | $100M+ [insights4vc.substack.com] |
| Total disclosed funding | Approximately $94 million [insights4vc.substack.com] |
Links
Publicly reported
- Website: https://fomo.family/
Summary and Signal
PUBLIC fomo is a consumer crypto trading app that combines a social feed with on-chain execution, and it merits investor attention because it has moved from launch in May 2025 to a reported $75 million Series B by June 2026 while posting user and trading-volume figures that, if durable, imply unusually fast early adoption for a retail fintech product [fomo, June 2026] [Tech Times, June 2026] [Yahoo Finance, May 2025]. The company describes the product as a way to discover assets, follow traders, view portfolios and trades, and transact across supported blockchains from web and mobile, with multichain, gasless, and Apple Pay-funded workflows intended to remove some of the friction associated with conventional exchange and wallet setups [fomo, retrieved 2026] [fomo, December 2025] [Forbes, June 2026].
The founding story is straightforward and sector-native: co-founders Paul Erlanger, Se Yong Park, and Prashan Dharmasena are tied in public reporting to Deutsche Bank and dYdX, with broader coverage framing the company around the consumer behavior implied by its name, the fear of missing out that shapes speculative crypto trading [Forbes, November 2025] [Fortune, June 2026] [Crunchbase]. That background matters because the product is not trying to outbuild institutional trading infrastructure; it is trying to repackage crypto participation into a feed-driven retail interface where discovery and execution sit in one place [fomo, retrieved 2026] [Forbes, June 2026].
On the financing side, public materials support three disclosed rounds: a reported $2 million pre-seed in February 2025, a $17 million Series A led by Benchmark in November 2025, and a $75 million Series B led by Index Ventures in June 2026, for roughly $94 million total disclosed funding [Forbes, November 2025] [fomo, June 2026] [insights4vc.substack.com]. The backer list includes Benchmark, Index Ventures, Union Square Ventures, Coinbase Ventures, Archetype, Raj Gokal, Marc Boiron, Balaji Srinivasan, Mark Pincus, Humam Sakhnini, and Kevin Hartz, which gives the company strong network density across both crypto and consumer technology circles [fomo, June 2026] [Crunchbase] [PitchBook].
What is still unresolved is the quality of the underlying operating curve. Publicly cited metrics range from more than 625,000 users and over $4 billion in trading volume as of June 2026 to approximately 3.2 million users by November 2026, but much of that reporting traces back to company or investor channels rather than audited disclosure, so the central question for the next 12 to 18 months is whether fomo can prove retention, monetization, and regulatory resilience as it broadens product scope, including after its reported $17 million acquisition of Mobula's data-indexing software and team in August 2026 [Tech Times, June 2026] [Access Newswire, November 2026] [Axios, August 2026].
No independent source found -- This section relies on a mix of independent coverage and company-reported product and operating claims, with several material metrics supported primarily by company, investor, or secondary profile sources.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Series B |
| Business Model | Direct-to-Consumer (DTC) |
| Industry / Vertical | Fintech |
| Technology Type | Blockchain / Web3 |
| Geography | Global / Remote-First |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding | $100M+ label, total disclosed approximately $94M [insights4vc.substack.com] |
Company Overview
PUBLIC
The company presents itself as a consumer crypto trading app built around social discovery rather than exchange-first workflows. On its homepage, fomo says users can follow traders, copy trades, and swap on web and mobile, while Crunchbase describes it as a mobile-first crypto trading and social investing platform [fomo, retrieved 2026] [Crunchbase]. The same homepage identifies the legal entity as FOMO Labs Inc., and lists San Francisco as the company base through Crunchbase profile data [fomo, retrieved 2026] [Crunchbase].
The founding timeline is short but already eventful. Crunchbase lists fomo as founded in 2024, and the company says it launched publicly in May 2025 [Crunchbase] [fomo, December 2025]. By December 2025, fomo was describing the product as "a trading app for the rest of us," positioning it as a simpler path into on-chain trading across supported assets and devices [fomo, December 2025] [fomo, retrieved 2026].
Capital formation and product milestones have moved quickly since launch. The company announced a $75 million Series B in June 2026 led by Index Ventures, with participation from Union Square Ventures and Benchmark [fomo, June 2026]. In August 2026, Axios reported that fomo acquired Mobula's data-indexing software and team for $17 million, a notable step toward bringing more of its market-data stack in house [Axios, August 2026].
One source, partially checked -- Company foundation, launch framing, and Series B details are supported by the company website and blog, with partial corroboration from Crunchbase. The Mobula acquisition detail relies on a single independent report, and this section does not use state filing evidence.
The Product and the Stack
MIXED
What stands out first is not a novel protocol claim, but the packaging. fomo presents itself as a social crypto trading app that lets users discover assets, follow traders, view portfolios and trades, and execute on-chain transactions across supported blockchains from web and mobile interfaces [fomo, retrieved 2026] [fomo, December 2025] [Forbes, June 2026]. The public-facing product language is consistent across sources: the homepage highlights feeds, leaderboards, alerts, easy onboarding, multichain and gasless trading, and one-click funding with Apple Pay, while company materials describe a simpler, non-custodial alternative to conventional exchange and wallet workflows [fomo, retrieved 2026] [Yahoo Finance, May 2025] [fomo, December 2025].
The practical product bet is that visible trader behavior can function as the interface layer for crypto discovery. On its website, fomo says users can follow traders, copy trades, swap on web and mobile, and receive real-time notifications about what top traders are buying [fomo, retrieved 2026]. Forbes described the product in similar terms in June 2026, characterizing it as a multi-chain trading app with a real-time social feed where users can follow friends, traders, and public portfolios [Forbes, June 2026]. Public materials also indicate feature segmentation by jurisdiction and product type, with perpetual futures and tokenized assets carrying separate eligibility and location restrictions [fomo, retrieved 2026].
There is only limited public evidence on the underlying stack, so the safer read is architectural intent rather than implementation detail. Axios reported that fomo acquired Mobula's data-indexing software and team for $17 million in August 2026, which suggests the company sees proprietary market-data infrastructure as material to the user experience, especially if the feed and trader-activity surfaces are central to retention [Axios, August 2026]. The available job listings point to ongoing investment in frontend, distributed systems, and product design, but any deeper stack conclusion remains tentative and should be treated as inferred from job postings rather than confirmed engineering disclosure [fomo, retrieved 2026] [Crunchbase].
One source, partially checked -- Product features are corroborated by the company website and Forbes, but several technical details remain company-described or indirectly inferred.
The Market They Are Entering
PUBLIC
The market matters now because retail crypto trading is being reshaped less by raw exchange access and more by product design that compresses discovery, execution, and social proof into one interface, a shift reflected in how fomo describes its own wedge and how recent coverage frames the category [Forbes, June 2026] [fomo, December 2025].
There is no cited third-party TAM, SAM, or SOM in the provided source set for social crypto trading specifically, so the usable frame here is the adjacent market that fomo is actually attacking: consumer crypto brokerage and exchange activity, with social investing layered on top. Public sources consistently describe the product as a consumer crypto trading app, a mobile-first social investing platform, or a social-first crypto trading app rather than an enterprise software business [Crunchbase] [Caplight] [Yahoo Finance, May 2025]. That matters for market definition. The addressable opportunity is tied to retail participation in digital asset trading and wallet-based on-chain activity, while the nearer serviceable market is narrower: users who want exposure to memecoins, altcoins, and stablecoins without managing fragmented wallet, bridge, and gas workflows themselves [fomo, retrieved 2026] [Forbes, June 2026].
Demand signals in the source set point to a real behavioral tailwind, even if the hard market sizing remains thin. Forbes described the social feed as becoming "crypto's new trading terminal," arguing that visible trader activity and public portfolios are becoming an infrastructure layer for discovery rather than a superficial engagement feature [Forbes, June 2026]. The company's own materials make the same bet from the product side, emphasizing copy trading, real-time alerts, multichain access, and Apple Pay funding, all aimed at reducing the friction between seeing an opportunity and acting on it [fomo, retrieved 2026]. If that framing is right, the relevant demand driver is not only crypto speculation, but interface simplification for retail users who find centralized exchanges and self-custody wallet workflows cumbersome [fomo, December 2025] [Yahoo Finance, May 2025].
The closest adjacent markets are conventional crypto exchanges, non-custodial wallets, and social investing platforms. In practice, fomo appears to sit in the overlap. Its website presents the product as non-custodial and multichain, features associated with wallet infrastructure, while its feed, leaderboard, and copy-trading style mechanics overlap with social brokerage products [fomo, retrieved 2026]. That overlap cuts both ways: it broadens the product's conceptual market, but it also means customer acquisition costs and retention will likely be influenced by trading cycles rather than by purely social network effects.
Regulation and macro conditions are unusually material here because they shape not just demand, but product feasibility. Tech Times framed fomo's June 2026 Series B in the context of the SEC clearing non-custodial wallets to operate, suggesting a friendlier posture toward parts of the product stack than the market saw in prior periods [Tech Times, June 2026]. The same source set also shows that some features carry location and eligibility restrictions, particularly perpetual futures and tokenized assets, which implies that expansion is partly a compliance problem rather than just a growth problem [fomo, retrieved 2026]. Crypto market volatility remains the other obvious macro variable: periods of memecoin or altcoin turnover can accelerate usage and trading volume quickly, but those same conditions can reverse just as fast, making category growth highly cyclical even when product adoption looks strong on the surface [fomo, retrieved 2026] [Access Newswire, November 2026].
| Market frame | What the sources support | Evidence quality |
|---|---|---|
| Core market | Consumer crypto trading app / social-first crypto trading | Company and directory descriptions [fomo, retrieved 2026] [Crunchbase] [Caplight] |
| Adjacent market | Non-custodial wallet-based on-chain trading | Product claims on multichain, gasless, one-click funding [fomo, retrieved 2026] |
| Behavioral layer | Social discovery, copy trading, visible portfolios and alerts | Product materials and feature reporting [fomo, retrieved 2026] [Forbes, June 2026] |
| Substitute markets | Centralized exchanges and broader crypto brokerages | Competitor set in structured facts, plus category overlap in coverage [Crunchbase] [Forbes, June 2026] |
The evidence does not support a clean bottom-up market size, but it does support a more useful conclusion for this stage: fomo is operating inside a converging retail crypto stack where exchange, wallet, and social-investing functions are beginning to blur. That convergence is a tailwind if users prefer fewer steps and faster execution, though it also leaves the company exposed to regulatory gating and cycle-driven demand.
One source, partially checked -- Market framing is supported by company materials and secondary coverage, but no independent third-party TAM study for this exact category is present in the cited sources.
The Competitive Field
Competitive set
MIXED fomo is positioning itself between centralized crypto exchanges and standalone on-chain wallets, with the product bet centered on making trading behavior itself the discovery surface rather than treating execution as the whole experience [fomo, retrieved 2026] [Forbes, June 2026].
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| fomo | Social crypto-trading app for discovering assets, following traders, and executing on-chain transactions across supported blockchains | Series B, $75M round announced in June 2026; about $94M total disclosed | Social feed, visible trader activity, multichain and gasless trading, and one-click funding options in a single consumer app | [fomo, June 2026] [fomo, retrieved 2026] [insights4vc.substack.com] |
| Binance | Large crypto exchange competitor named in the structured facts | Not included in the provided source set | Scale in exchange liquidity and broad product breadth are the relevant comparison points, although those specifics are not established in the provided materials | [Structured Facts] |
| Bitget | Crypto trading competitor named in the structured facts | Not included in the provided source set | Social-trading adjacency is the relevant comparison point, although specific product claims are not established in the provided materials | [Structured Facts] |
The competitive map breaks into three lanes. Adjacent substitutes are on-chain wallets and conventional exchange workflows that require users to piece together discovery, wallet funding, bridging, and execution themselves, which is precisely the friction fomo says it is trying to remove [fomo, December 2025] [fomo, retrieved 2026].
The challengers are the firms trying to make crypto trading feel more like a social or content product than a terminal. Here, fomo has at least a coherent wedge: the homepage and company materials consistently frame the app around following traders, seeing what they buy, and acting quickly across chains from one interface [fomo, retrieved 2026] [fomo, December 2025]. Forbes described the product in similar terms, as a feed-based experience that combines multi-chain trading with real-time visibility into friends, traders, and public portfolios, which gives some outside support to the core positioning even if the operating metrics remain largely company-reported [Forbes, June 2026].
Defensibility and exposure
MIXED The edge that appears most tangible today is product integration, not yet a proven moat. fomo has assembled social discovery, notifications, multichain trading, gas abstraction, and consumer-friendly funding into one app, and that can matter in crypto where user drop-off often happens at the handoff between discovery and execution [fomo, retrieved 2026] [Yahoo Finance, May 2025]. The June 2026 Series B, led by Index Ventures with participation from Union Square Ventures and Benchmark, also gives it capital and investor signaling that many early consumer crypto apps do not have [fomo, June 2026] [The SaaS News, June 2026].
That said, most of this edge looks perishable unless it compounds into proprietary behavior data or habitual user distribution. Product features such as feed-based alerts, copy-trade style workflows, and simplified onboarding can be imitated by larger exchanges or adjacent trading apps if demand proves durable [fomo, retrieved 2026]. The August 2026 acquisition of Mobula's data-indexing software and team for $17 million is therefore notable because it suggests management wants to own more of the data layer rather than remain a thin interface on top of third-party infrastructure [Axios, August 2026]. If that integration improves token discovery, trader analytics, or execution speed in ways users can feel, the differentiation becomes more durable; if not, capitalized incumbents can likely close the feature gap.
fomo is also exposed to platform and regulatory constraints of its own making. Its non-custodial, multichain design is part of the appeal, but the company also discloses that perpetual futures and tokenized-asset features have separate eligibility, location, and product restrictions, which means some higher-frequency or more sophisticated trading segments may remain partially out of reach depending on jurisdiction and product scope [fomo, retrieved 2026].
Eighteen-month scenario
MIXED The most plausible 18-month scenario is not a winner-take-all outcome, but a sorting of consumer crypto apps into broad exchanges, social trading surfaces, and infrastructure-heavy specialists. fomo can win share from wallet-plus-DEX workflows if retail users continue to prefer a feed-led interface and if the Mobula acquisition materially sharpens discovery and in-app analytics [Axios, August 2026] [Forbes, June 2026].
The loser if a different condition holds is fomo itself, specifically if crypto market activity rotates back toward users who prioritize deepest liquidity, broad derivatives access, and exchange-native trust over interface simplicity. The core question is whether social context becomes a durable acquisition and retention channel in crypto, or remains a useful wrapper around execution that larger venues can replicate once demand is proven.
Opportunity
Upside case
PUBLIC The prize here is straightforward: if fomo becomes the consumer interface where retail users discover assets, observe trusted traders, and execute cross-chain transactions in one place, it could grow from a crypto app into a durable social-finance platform with brokerage-like economics and exchange-like engagement [fomo, retrieved 2026] [Forbes, June 2026] [Tech Times, June 2026].
The largest plausible outcome is not simply a larger wallet or a higher-volume exchange front end. It is a behavior-layer winner in crypto, a product that sits upstream of transaction execution by owning discovery, attention, and action in the same interface [Forbes, June 2026] [fomo, December 2025]. That matters because products that control intent rather than only settlement tend to capture more repeat usage, better referral loops, and broader monetization options over time. The public evidence is still early and partly company-reported, but it is directionally notable: by June 2026, the company and reported coverage cited more than 625,000 users and over $4 billion in trading volume, and by August 2026 third-party coverage described fomo as surpassing 1.9 million users while pacing toward more than $2.8 billion in monthly volume [fomo, June 2026] [Tech Times, June 2026] [Access Newswire, November 2026] [Axios, August 2026]. Those figures are not fully consistent across sources, which argues for caution, but they do suggest real product pull rather than a concept-stage story.
A second reason the outcome is reachable is that the product thesis is narrow enough to spread. The app combines a social feed, trader visibility, copy-trading style workflows, and multichain execution with features such as gasless trading and Apple Pay funding, according to the company site and product materials [fomo, retrieved 2026] [fomo, December 2025]. That package addresses a familiar friction point in consumer crypto: asset discovery often happens in one place, trust formation in another, and execution in a third. If fomo closes that gap better than incumbent exchanges, the product can take share without needing to displace crypto infrastructure itself [Forbes, June 2026] [Crunchbase].
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Social terminal for retail crypto | fomo becomes the default app for discovering trades and acting on them, with the feed functioning as the primary retail decision surface | Continued convergence of social feed plus execution, supported by visible trader activity and alerts already present in product materials [fomo, retrieved 2026] [Forbes, June 2026] | The company already positions the product around following traders, alerts, and cross-chain trading in one interface, which is the core behavior this scenario requires [fomo, retrieved 2026] [fomo, December 2025] |
| Cross-chain broker for the next user wave | fomo wins mainstream crypto users who want simpler onboarding than exchange plus wallet plus bridge workflows | Consumer-friendly onboarding and payment rails such as Apple Pay, plus non-custodial architecture gaining legitimacy in reported coverage [fomo, retrieved 2026] [Tech Times, June 2026] | The company explicitly markets ease of onboarding, gasless trading, and one-click funding, which fits a broader simplification wedge rather than a trader-only niche [fomo, retrieved 2026] [Caplight] |
| Data-enhanced consumer network | fomo uses the Mobula acquisition to improve token discovery, ranking, and trader intelligence, making the product harder to replicate and more useful with scale | Integration of Mobula's data-indexing software and team after the reported $17 million deal [Axios, August 2026] | Bringing data infrastructure in-house can improve speed, coverage, and proprietary ranking systems, especially for a product built around seeing what traders buy in real time [Axios, August 2026] [fomo, retrieved 2026] |
The common thread in all three paths is compounding. More users create more observable portfolios, trade histories, and social interactions. More activity improves the relevance of alerts, rankings, and asset discovery. Better discovery lowers the effort required to act, which should increase trading frequency and referral behavior if the product experience holds up [fomo, retrieved 2026] [Forbes, June 2026]. Public metrics suggest the early shape of that loop: the company reported more than 110 million unique social interactions alongside more than $4 billion in cumulative trading volume by June 2026, implying that engagement is not limited to passive holding or one-time swaps [Access Newswire, November 2026] [Tech Times, June 2026]. The Mobula acquisition also matters here. If fomo owns more of the indexing and data layer behind what users see, the feed can become faster, more differentiated, and more defensible over time [Axios, August 2026].
The upside can be framed against its latest reported private-market benchmark. Reported June 2026 coverage put fomo's valuation at about $550 million after the Series B [Tech Times, June 2026] [Caplight]. If the company can convert social engagement into a category-leading consumer trading network with sustained multibillion-dollar monthly volume, a several-fold increase from that level is conceivable (scenario, not a forecast), particularly because consumer crypto platforms that own both attention and transactions have historically attracted outsized equity values in expansion cycles [Tech Times, June 2026] [Forbes, June 2026]. Public comparables in crypto tend to be volatile and cycle-sensitive, so precision would be false confidence here. The cleaner point is that the present valuation already assumes traction, but not necessarily that fomo becomes a default consumer interface for on-chain trading across web and mobile. If that stronger scenario plays out, the value creation could be materially larger than current private marks imply [Tech Times, June 2026] [Axios, August 2026].
One source, partially checked -- This section relies on a mix of company materials and single-source reported metrics, with partial corroboration from Tech Times, Forbes, Axios, Access Newswire, Crunchbase, and Caplight.
Sources
Publicly reported
[Yahoo Finance, May 2025] fomo Debuts Groundbreaking Social Crypto Trading App, Aiming to Onboard 10M+ Users | https://finance.yahoo.com/news/fomo-debuts-groundbreaking-social-crypto-160000884.html
[Crunchbase] fomo - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/fomo-ac27
[fomo, June 2026] fomo Series B led by Index Ventures | https://fomo.family/blog/fomo-series-b
[Access Newswire, November 2026] fomo Builds on $4 Billion Trading Milestone to Expand Its Global Social Finance Network | https://www.accessnewswire.com/newsroom/en/business-and-professional-services/fomo-builds-on-4-billion-trading-milestone-to-expand-its-global-1246587
[Forbes, November 2025] Why Social Trading Is The New Financial Infrastructure Layer | https://www.forbes.com/sites/boazsobrado/2025/11/07/why-social-trading-is-the-new-financial-infrastructure-layer/
[insights4vc.substack.com] FOMO: Behind the $75M Series B from Index, USV and Benchmark | https://insights4vc.substack.com/p/fomo-behind-the-75m-series-b-from
[Tech Times, June 2026] Social Crypto Trading App Fomo Raises $75M as SEC Clears Non-Custodial Wallets to Operate | https://www.techtimes.com/articles/318895/20260623/social-crypto-trading-app-fomo-raises-75m-sec-clears-non-custodial-wallets-operate.htm
[fomo, December 2025] What is fomo? | https://fomo.family/blog/learn/what-is-fomo
[fomo, retrieved 2026] fomo | Social Crypto Trading App & Web Platform | https://fomo.family/
[Forbes, June 2026] The Feed Is Becoming Crypto’s New Trading Terminal | https://www.forbes.com/sites/digital-assets/2026/06/29/the-feed-is-becoming-cryptos-new-trading-terminal/
[PitchBook] FOMO 2026 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/752941-54
[Axios, August 2026] Exclusive: Fomo brings Mobula's data layer in-house in $17M deal | https://www.axios.com/pro/fintech-deals/2026/08/31/fomo-mobula-data-indexing-acquisition
[Caplight] Fomo | Valuation, Funding Rounds & Stock Price | https://www.caplight.com/company/fomo-family
[The SaaS News, June 2026] Fomo Raises $75M Series B | https://www.thesaasnews.com/news/fomo-raises-75m-series-b/
Articles about fomo
- Fomo Crossed $28 Billion in Trading Volume in Under Two Years — The app, which launched in May 2025, has raised $94 million from Benchmark, Index Ventures, and USV to turn a social feed into a primary trading interface.