Hewania
Integrated pet care platform in Indonesia offering veterinary services, marketplace, and educational content.
Website: https://hewania.com/
Cover Block
From the public record
| Field | Value |
|---|---|
| Name | Hewania |
| Tagline | Integrated pet care platform in Indonesia offering veterinary services, marketplace, and educational content [F6S, September 2026] |
| Headquarters | Jakarta, Indonesia [LinkedIn, retrieved 2024] |
| Founded | 2021 [Crunchbase, retrieved 2024] |
| Stage | Seed [Crunchbase, retrieved 2024] |
| Business model | Marketplace |
| Industry | Other |
| Technology | Software (Non-AI) |
| Geography | Southeast Asia |
| Growth profile | Venture Scale |
| Founding team | Co-Founders (2) |
| Funding label | Pre-seed [F6S, September 2026] |
| Total disclosed | $60,900 [F6S, September 2026] |
Links
From the public record
- Website: https://hewania.com/
- LinkedIn: https://id.linkedin.com/company/hewania
- Facebook: https://www.facebook.com/hewania.id
The Short Version
PUBLIC Hewania is an Indonesia-focused pet care company combining veterinary services, a pet product marketplace, and educational content, and it merits investor attention because it is trying to connect online discovery with offline clinical capacity in a category that remains fragmented in local service delivery [Hewania, April 2024] [Hewania, March 2022] [F6S, September 2026]. The company was founded in 2021 in Jakarta, with public materials identifying Richard Nathaniel Chandra and Adam Kustiadi Nugraha as the two co-founders, and the operating entity listed as PT Veterinera Berdikari Sentosa [F6S, September 2026] [Hewania, April 2024] [David Yeng - LinkedIn, November 2021].
What stands out in the product mix is not any single software surface, but the attempt to package teleadvice, clinic services, pet hotel and grooming capacity, and commerce into one veterinarian-led consumer relationship; the company website also points to 24-hour facilities in Jakarta and a clinic, hotel, and salon presence in Surabaya, which suggests a more operationally involved model than a pure marketplace [Hewania, retrieved 2024] [Hewania, July 2022] [ZoomInfo.com, retrieved 2026]. Public traction claims should be handled carefully, but the available profiles consistently describe a meaningful early network, with F6S reporting more than 100 veterinarian partners, more than 20 participating pet-supply brands, and more than 200 SKUs, while Loyal.vc earlier described 9,000 users, 4,000 monthly active users, and 86 vet partners [F6S, September 2026] [Loyal.vc, retrieved 2024].
The founding team appears to pair product and veterinary operating experience: Richard Nathaniel Chandra is described as a former technical product manager at an e-commerce company and Founder Institute alumnus, while Adam Kustiadi Nugraha is presented as a veterinarian who manages partner and clinic relationships and has worked on offline clinic expansion in Jakarta [F6S, September 2026] [LinkedIn, retrieved 2024] [Adam Kustiadi Nugraha - LinkedIn, retrieved 2026]. On capitalization, the public record is thin, which matters here because offline veterinary buildout can absorb capital quickly; F6S reports roughly $60.9k raised and names Djin Ru Sung in the investor section, while CB Insights indicates a seed VC entry with undisclosed amount [F6S, September 2026] [CBInsights, retrieved 2026].
The business model is best read as hybrid marketplace plus services, with revenue likely spanning consultations, clinic procedures, boarding and grooming, and product sales, though only company-linked profiles provide revenue figures and those should be treated as unverified operating claims [Hewania, March 2022] [F6S, September 2026] [Loyal.vc, retrieved 2024]. Over the next 12 to 18 months, the key watchpoints are whether Hewania can show independently corroborated growth in active users and partner density, translate its veterinarian-led positioning into repeat commerce, and finance physical expansion without losing focus on service quality [F6S, September 2026] [Kompas.com, January 2024] [Hewania, retrieved 2024].
Unconfirmed -- This section relies materially on company-owned pages and self-reported third-party profiles, with limited independent corroboration from LinkedIn and local coverage.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Seed |
| Business Model | Marketplace |
| Industry / Vertical | Other |
| Technology Type | Software (Non-AI) |
| Geography | Southeast Asia |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | Pre-seed, total disclosed approximately $60,900 |
The Company in Brief
PUBLIC Hewania presents as an Indonesia-focused pet care company that started with a fairly broad premise: combine veterinary access, pet products, and educational content in one consumer-facing platform [Hewania, April 2024]. Public records place the business in Jakarta, and Crunchbase lists the company as founded in 2021 [Crunchbase, retrieved 2024]. On its own site, Hewania identifies the operating entity as PT Veterinera Berdikari Sentosa, which gives a clearer legal anchor than most early marketplace profiles provide at this stage [Hewania, April 2024].
The company website describes the service mix in plain terms: online veterinary consultation, pet shopping, and animal-care articles, alongside offline clinic and hotel services [Hewania, retrieved 2024]. That matters because the model is not only a digital directory or commerce storefront. Even in the public materials, Hewania is positioning itself as an integrated pet-care operator with both online and physical service layers [Hewania, March 2022] [Hewania, retrieved 2024].
A short chronology is visible from company-controlled sources and Crunchbase, if only at a high level. The business was founded in 2021 according to Crunchbase [Crunchbase, retrieved 2024]. By March 2022, Hewania had published service pages for teleadvice, marketplace functions, and a pet-shop and clinic directory, suggesting an early product surface was already live by then [Hewania, March 2022] [Hewania, July 2022]. By April 2024, the company was publicly describing itself as an integrated animal-health platform under PT Veterinera Berdikari Sentosa, while the homepage listed physical facilities in Jakarta and Surabaya, including 24-hour locations in Jakarta [Hewania, April 2024] [Hewania, retrieved 2024].
The evidence base here is useful but narrow. Most operating details come from the company website, while Crunchbase mainly corroborates founding year and company existence rather than commercial scale [Crunchbase, retrieved 2024] [Hewania, April 2024]. That leaves the broad outline credible, but several milestone dates remain tied to when pages were publicly visible, not necessarily when each facility or service first launched.
Single-source, plausible -- Founded date corroborated by Crunchbase and company website context, but most milestone and operating detail in this section relies on company-owned sources.
What They Have Built
MIXED
The product surface is broader than a single pet-commerce storefront. Hewania presents itself as an integrated pet-care platform in Indonesia, combining veterinary consultation, a pet product marketplace, and educational content for owners [Hewania, retrieved 2024]. Public materials also describe an O2O model that links digital access with offline care, including teleadvice, clinic visits, and pet-service operations [F6S, September 2026] [Hewania, March 2022].
On the service side, the company website lists veterinary consultation, vaccination, sterilization, boarding, transport, grooming, exotic-animal care, ultrasound, blood testing, surgery, hospitalization, isolation, physiotherapy, and acupuncture [Hewania, retrieved 2024]. It also describes teleadvice as a remote consultation layer intended to give first-aid information and care guidance, while its marketplace covers pet food, accessories, vitamins, and medicines [Hewania, July 2022] [Hewania, March 2022]. Richard Nathaniel Chandra's LinkedIn profile separately describes an app for pet consultation, veterinarian connection, and sales of veterinary medicines, which is directionally consistent with the company site but still founder-attributed rather than independently reported [LinkedIn, retrieved 2024].
The offline footprint appears to matter to the product proposition, because the website and social channels point to 24-hour facilities in Pantai Indah Kapuk and Aerium in Jakarta, plus a clinic, hotel, and salon presence in Surabaya [Hewania, retrieved 2024] [Instagram, retrieved 2026] [Kompas.com, January 2024]. That matters less as a branding detail than as evidence that Hewania is trying to pair veterinarian-led trust with physical service delivery, rather than relying only on telehealth or general marketplace traffic [F6S, September 2026]. The reported scale claims, including more than 100 veterinarian partners, more than 20 participating brands, and more than 200 SKUs, should be read as directional because they come from company-profile pages rather than audited operating disclosures [F6S, September 2026].
Unconfirmed -- This section relies primarily on company-owned pages and founder or profile listings, with limited independent corroboration from Kompas.com and property-partner coverage for facility presence.
Market Size and Demand
Market context
PUBLIC The market matters now because Hewania sits at the intersection of two visible consumer shifts in Indonesia, more formal pet-health spending and the migration of discovery and booking toward digital channels, but the public record here is thin and does not support a clean top-down market size for the company’s exact category [Hewania, March 2022] [Hewania, April 2024].
The evidence available in public sources is narrower than investors would usually want for TAM work. No named third-party market report in the source set quantifies Indonesia pet care, Indonesia veterinary services, or online pet commerce in a way that can be cleanly mapped to Hewania’s scope. What the public record does establish is category breadth: Hewania presents itself as an integrated pet-care platform spanning teleadvice, clinics, marketplace activity, and educational content, while also operating physical service points in Jakarta and Surabaya [Hewania, March 2022] [Hewania, retrieved 2024]. That matters because the addressable market is likely a composite of several adjacent pools, veterinary services, pet products, boarding and grooming, and pet-owner media or lead generation, rather than a single software line item.
A cautious way to frame TAM, SAM, and SOM from these sources is qualitative. TAM is the broader spend on companion-animal care and pet products in Indonesia, SAM is the digitally reachable portion of urban pet owners who are willing to transact online or through a hybrid online-to-offline workflow, and SOM is the subset Hewania can serve through its current clinic footprint, partner-vet network, and marketplace assortment [F6S, September 2026] [Hewania, retrieved 2024]. The limitation is plain: without a cited external market study, none of those layers can be sized credibly in this public section.
| Market lens | What public sources support | Evidence limitation |
|---|---|---|
| TAM | Companion-animal services and products in Indonesia likely span clinical care, medicines, food, accessories, boarding, grooming, and related education | No named third-party market size or growth figure in the source set |
| SAM | Urban, digitally engaged pet owners in cities where teleadvice, directories, and clinic discovery are practical | No city-level user or spend data tied to Hewania's serviceable geography |
| SOM | Users reachable through Hewania's own facilities and partner network | Public metrics are company or profile claims rather than independently verified cohort data |
The table shows the central issue for this market read: the category logic is coherent, but the public evidence does not yet support numeric precision. For investors, that shifts attention from spreadsheet TAM to proof that hybrid pet-care demand converts into repeat service and product purchases.
Demand drivers are easier to see than market size. Hewania's product mix suggests that convenience, trust, and care continuity are the main purchase drivers: teleadvice for first-pass guidance, clinic access for higher-acuity needs, and a veterinarian-led commerce layer for products such as food, accessories, vitamins, and medicines [Hewania, July 2022] [Hewania, March 2022]. F6S also describes an O2O model with more than 100 veterinarian partners and more than 20 pet-supply brands, which, if directionally accurate, points to a market where owners want both professional advice and transactable inventory in one workflow [F6S, September 2026].
The physical footprint matters because pet care is not a purely digital category. Hewania's public materials reference 24-hour facilities in Pantai Indah Kapuk and Aerium in Jakarta, plus a clinic, hotel, and salon in Surabaya, indicating that at least part of demand is local, urgent, and service-heavy rather than discretionary e-commerce alone [Hewania, retrieved 2024] [Kompas.com, January 2024]. That creates a different market profile from general pet retail. The core demand is closer to a trust-based care network with commerce attached, where offline capacity can shape online conversion.
The adjacent and substitute markets are also clear from the product surface. A pet owner choosing Hewania is not only choosing among veterinary clinics, but also among pet shops, boarding providers, grooming salons, and informal advice channels such as social media communities or direct messaging with known vets [Hewania, March 2022] [Hewania, July 2022]. The substitute set therefore includes standalone clinics, offline pet retail, and narrower digital listing or consultation services. That broadens the opportunity if the company can bundle well, but it also means demand may fragment unless the integrated experience is meaningfully better.
Regulatory and macro signals in the sources remain mostly indirect. Hewania states that participating teleadvice veterinarians are registered with Indonesia's veterinary association and hold veterinary registration certificates, which suggests at least some professional compliance expectations around remote care delivery [Hewania, July 2022]. The company also says it collaborates with Perhimpunan Dokter Hewan Indonesia and other industry parties, though that remains a company claim rather than independent reporting [Hewania, retrieved 2026]. On the macro side, no public source in this set quantifies inflation, consumer spending pressure, or category growth, so the conservative read is that Hewania operates in a discretionary-but-health-linked consumer category where service reliability and clinical trust may matter more than pure price competition.
Unconfirmed -- This section relies primarily on company materials and third-party profile pages, with no named independent market report or verified external market-sizing study in the source set.
Who Else Is Fighting for This
Who Else Is Fighting for This
MIXED Hewania appears to sit between three alternative ways Indonesian pet owners already solve the same problem: stand-alone veterinary clinics, pet retail and marketplace channels, and general information or community touchpoints, with the company trying to bundle all three into a veterinarian-led offering [Hewania, March 2022] [Hewania, April 2024] [F6S, September 2026].
The first constraint in assessing competition is simple: the source set does not name direct startup rivals, so the competitive map has to be drawn by segment rather than by a clean list of funded peers [F6S, September 2026] [Crunchbase, retrieved 2024]. On one side are incumbent offline providers, local animal clinics, hospitals, grooming centers, and boarding operators, which already own the in-person relationship for consultations, procedures, and urgent care, and which Hewania itself is partly becoming through its 24-hour facilities in Pantai Indah Kapuk and Aerium in Jakarta, plus a clinic, hotel, and salon presence in Surabaya according to company materials [Hewania, retrieved 2024] [Kompas.com, January 2024] [Aerium, retrieved 2024]. On another side are retail substitutes, pet shops and product sellers, where Hewania's marketplace for food, accessories, vitamins, and medicines competes less on assortment depth than on the claim that products are "recommended by vet," a positioning repeated in third-party profile material [Hewania, March 2022] [F6S, September 2026]. The third bucket is digital advice and discovery, where teleadvice, educational content, and clinic directories compete with whatever pet owners can get from search, social channels, or informal communities, even if those alternatives are not structured as formal companies in the present source set [Hewania, July 2022] [Hewania, March 2022].
The company's clearest edge today looks like service integration rather than scale economics. Public materials consistently describe a combined model of teleadvice, offline care, commerce, and content, and that combination is narrower than a broad marketplace but more useful than a single-site clinic if execution is consistent across channels [Hewania, April 2024] [Hewania, July 2022] [F6S, September 2026]. There is some evidence of early supply-side density, with F6S reporting more than 100 veterinarian partners and more than 20 participating pet-supply brands, while a Loyal.vc profile separately reported 86 vet partners and 300 marketplace SKUs, directionally supporting a real network even if the exact counts are not well corroborated [F6S, September 2026] [Loyal.vc, retrieved 2024]. That edge is useful but perishable. Partner networks in services marketplaces tend to be durable only when the platform controls either demand at meaningful volume or a hard-to-replicate operational layer; the public evidence here establishes the existence of partners, but not renewal behavior, exclusivity, or customer acquisition efficiency [F6S, September 2026] [Hewania, retrieved 2024].
The main exposure is that each part of the bundle faces a stronger specialist substitute. A neighborhood clinic can compete on trust, continuity of care, and local presence for high-stakes treatment, while a dedicated retailer can compete on price and assortment in food or accessories, and information channels can compete on zero-cost reach for basic pet guidance [Hewania, March 2022] [Hewania, July 2022]. Hewania's public footprint suggests progress in Jakarta and Surabaya, but the available record does not show that it owns a dominant channel in any one layer, whether clinic density, marketplace breadth, or consumer attention [Hewania, retrieved 2024] [LinkedIn, retrieved 2024]. Capital is another practical constraint. The only disclosed funding figure publicly surfaced is roughly $60.9k on F6S, while CB Insights indicates a seed VC entry without a disclosed amount, leaving limited visibility into how aggressively the company can fund clinic rollout, marketing, or inventory versus better-capitalized category specialists [F6S, September 2026] [CBInsights].
Over the next 18 months, the most plausible scenario is not winner-take-all but local category sorting. Hewania is the likely winner if Indonesian pet owners continue to respond to veterinarian-led cross-sell, meaning consultations pull through marketplace purchases and offline services in the same brand environment [Hewania, July 2022] [F6S, September 2026]. The likely loser under that condition is the fragmented independent clinic or pet shop that offers only one service line and has weaker digital discovery, although the source base does not name a specific company. The reverse case is also straightforward: Hewania is the likely loser if specialist providers keep the trust-intensive medical relationship while price-led retailers keep commerce, leaving the company caught in the middle as an integrated but not category-defining operator [Hewania, March 2022] [Hewania, retrieved 2024]. With no named direct competitors in the source set, that is still an inference about market structure rather than a verified ranking.
Unconfirmed -- This section relies largely on company materials and self-reported third-party profiles, with no named direct competitors confirmed in the source set and several operating metrics supported only by company-linked or investor-linked pages.
Opportunity
PUBLIC
The prize here is not a larger pet shop, but a credible chance to become one of Indonesia's few veterinarian-led pet care platforms that spans advice, clinics, commerce, and repeat offline services if Hewania can turn its current patchwork of digital and physical offerings into a denser consumer network [Hewania, April 2024] [Hewania, March 2022] [F6S, September 2026].
The headline opportunity is fairly specific. Hewania could plausibly become a vertically integrated consumer pet-health platform for urban Indonesian households, with the clinic network supplying trust, the marketplace supplying basket expansion, and teleadvice supplying low-friction entry points [Hewania, July 2022] [Hewania, April 2024] [Hewania, retrieved 2024]. That outcome is reachable, not merely aspirational, because the public record already shows the core pieces in place: veterinary teleadvice, an e-commerce layer for food and medicines, a directory function, and physical facilities in Jakarta and Surabaya, including 24-hour sites in Jakarta [Hewania, March 2022] [Hewania, retrieved 2024] [Kompas.com, January 2024]. The same public materials also point to early supply density, with F6S reporting more than 100 veterinarian partners and more than 20 participating pet-supply brands, although those figures should be treated cautiously because they remain profile-level claims rather than independently audited operating data [F6S, September 2026].
The upside paths are easiest to see when broken into a few concrete scenarios.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Urban pet-care super app | Hewania becomes a default app for consultation, booking, repeat product purchases, and referrals into owned or partner clinics in Jakarta and other large Indonesian cities | A tighter integration of teleadvice, clinic booking, and marketplace reorders around the company's existing service stack [Hewania, March 2022] [Hewania, July 2022] | The company already presents these services as one consumer journey, and it has both online consultation and offline facilities rather than a single-product footprint [Hewania, April 2024] [Hewania, retrieved 2024] |
| Veterinarian-led commerce network | Hewania's "Recommended by Vet" proposition turns professional trust into a differentiated pet-health marketplace with higher repeat purchase behavior in supplements, medicines, and premium food | Expansion of brand participation and tighter clinical recommendation loops at the point of care [F6S, September 2026] | F6S reports more than 20 pet-supply brands and more than 200 SKUs, suggesting the commerce layer already exists and can be expanded if vet recommendations convert into repeat demand [F6S, September 2026] |
| Premium offline network with digital acquisition | Hewania uses digital consultation and content to lower customer acquisition costs for 24-hour clinics, pet hotels, grooming, and higher-value procedures | Continued rollout of clinic-led sites similar to the existing Jakarta and Surabaya footprint [Hewania, retrieved 2024] [Kompas.com, January 2024] | The public record already shows physical facilities across multiple formats, including clinics, grooming, hotel, and salon services, which creates room for cross-sell beyond a single appointment [Hewania, retrieved 2024] [Instagram] |
The compounding logic is straightforward if execution holds. A pet owner may first arrive through teleadvice or educational content, then book an in-person visit, then buy food, vitamins, or medicines through the marketplace, then return for grooming, boarding, or follow-up care [Hewania, July 2022] [Hewania, March 2022] [Hewania, retrieved 2024]. Each step raises switching costs because care history, veterinarian trust, and product preference start to sit inside one service relationship rather than across separate merchants.
There is some early evidence that this flywheel may be forming, though the evidence base is still thin. Hewania's own materials show an intentionally integrated model across consultation, clinic services, and commerce, while F6S reports both a national veterinarian-partner base and a brand marketplace already attached to the platform [Hewania, April 2024] [F6S, September 2026]. If those claims broadly hold, the defensibility would rest less on software alone and more on a blended network of veterinarians, offline access points, and recurring pet-care purchases.
The size of the win is harder to quantify because the public source set here does not include a confirmed market-size study or a clean listed comparable for Indonesian integrated pet care. The more conservative way to frame upside is therefore strategic rather than numeric: if the "urban pet-care super app" scenario plays out, Hewania could become an attractive regional asset for a larger consumer health, pet retail, or marketplace player seeking a trusted veterinary layer in Indonesia (scenario, not a forecast) [Hewania, April 2024] [F6S, September 2026]. If the company can prove that veterinarian trust meaningfully improves retention and basket size across services and commerce, the business would likely deserve to be valued more like a recurring pet-health platform than a stand-alone clinic chain or general pet retailer (scenario, not a forecast) [Hewania, July 2022] [Hewania, March 2022].
Unconfirmed -- This section relies materially on company-owned pages and profile-level claims from F6S, with limited independent corroboration beyond facility coverage reported by Kompas.com and Aerium-related announcements.
Sources
From the public record
[F6S, September 2026] Hewania | https://www.f6s.com/company/hewania
[LinkedIn, retrieved 2024] Hewania | LinkedIn | https://id.linkedin.com/company/hewania
[Crunchbase, retrieved 2024] Hewania - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/hewania
[Hewania, April 2024] Tentang Kami - Hewania | https://hewania.com/tentang-kami/
[David Yeng - LinkedIn, November 2021] Richard Nathaniel Chandra is Founder and CEO of Hewania | Pet Care & Animal Health Entrepreneur | Business Builder | LBOD of JCI Batavia | Certified Pet Care & Management | Certified Professional Medical Law | LinkedIn | https://www.linkedin.com/in/richardnc96/
[Hewania, retrieved 2024] Konsultasi Dokter Hewan | Vet Clinic - Pet Hotel Jakarta - Hewania | https://hewania.com/
[Hewania, July 2022] Teleadvice - Hewania | https://hewania.com/faq/teleadvice/
[ZoomInfo.com, retrieved 2026] Hewania | ZoomInfo.com | https://www.zoominfo.com/c/hewania/540058644
[Loyal.vc, retrieved 2024] Hewania | https://www.loyal.vc/portfolio/hewania
[Adam Kustiadi Nugraha - LinkedIn, retrieved 2026] Adam Kustiadi Nugraha - Veterinary & Agribusiness Expert | Livestock Operation | Digital Animal Health | Agritech Startup | LinkedIn | https://www.linkedin.com/in/adam-kustiadi-nugraha-524b70a8/
[CBInsights, retrieved 2026] Hewania | CB Insights | https://www.cbinsights.com/company/hewania
[Hewania, March 2022] Layanan - Hewania | https://hewania.com/layanan/
[Kompas.com, January 2024] Akomodasi Kebutuhan Para Pencinta Anabul, Aerium Hadirkan Hewania Vet Clinic | https://biz.kompas.com/read/2024/01/22/161152628/akomodasi-kebutuhan-para-pencinta-anabul-aerium-hadirkan-hewania-vet-clinic
[Instagram, retrieved 2026] Hewania (@hewania.id) • Instagram photos and videos | https://www.instagram.com/hewania.id/
[Aerium, retrieved 2024] Aerium Residence Kolaborasi dengan Hewania Vet Clinic Gelar Grand Opening Klinik Hewan | https://www.aerium-residences.com/news/aerium-residence-kolaborasi-dengan-hewania-vet-clinic-gelar-grand-opening-klinik-hewan
Articles about Hewania
- Hewania's Jakarta Vet Clinics Anchor an O2O Pet Care Bet — The three-year-old startup is building a physical and digital network for animal health, betting on trust over pure e-commerce.