Kiimo

Cover Block

Open sources

Field	Value
Name	Kiimo
Tagline	Crowdsourced, on-demand delivery marketplace connecting customers, businesses, and couriers using existing mobility [Startuply.vc, September 2026]
Headquarters	London, UK [Startuply.vc, September 2026]
Founded	2018 [Startuply.vc, September 2026]
Stage	Seed [Startuply.vc, September 2026]
Business Model	Marketplace [Startuply.vc, September 2026]
Industry	Logistics / Supply Chain [Startuply.vc, September 2026]
Technology	Software (Non-AI) [Startuply.vc, September 2026]
Geography	Eastern Europe [Startuply.vc, September 2026]
Growth Profile	Venture Scale [Startuply.vc, September 2026]
Founding Team	Solo Founder [Startuply.vc, September 2026]
Funding Label	Seed [Startuply.vc, September 2026]
Total Disclosed Funding	$60,000 (estimated) [Startuply.vc, September 2026]

Links

Open sources

• Website: https://kiimo.me/
• LinkedIn: https://www.linkedin.com/company/kiimo
• Google Play: https://play.google.com/store/apps/details?id=com.kiimo.app&hl=en_US

What an Investor Needs First

PUBLIC Kiimo is a crowdsourced, on-demand delivery marketplace that connects customers, businesses, and couriers by matching deliveries to trips people are already making, a model that merits attention because it targets delivery cost and unit-efficiency through existing mobility rather than owned logistics infrastructure [LinkedIn] [Fil Rouge Capital] [Startuply.vc, September 2026]. The company was founded in 2018, is listed as headquartered in London, and has been associated publicly with North Macedonia and Croatia as early operating geographies, with a 2021 announcement stating plans to operate from both markets [Startuply.vc, September 2026] [SEEUTechPark, March 2021].

The product thesis is straightforward: peer delivery can serve local package movement, local shopping, and flexible courier work in one marketplace, with public descriptions emphasizing affordability, speed, insurance, customer support, privacy, and flexible payment options [Google Play Store] [Western Balkans Info Hub, January 2024]. What stands out is not technical novelty at the software layer, but the route-matched marketplace design, which, if supply density forms, could create a lower-asset alternative to conventional courier networks [Fil Rouge Capital] [Western Balkans Info Hub, January 2024].

Public records point to David Pavlovski as the founder, and Startuply.vc links his background to Startup Macedonia and Solveo Co., which gives some ecosystem context even if the operating record at scale remains thin in the available sources [Startuply.vc, September 2026]. The team picture is otherwise narrow in public data: LinkedIn shows Kiimo in the 1-10 employee range, and Fil Rouge Capital lists Aleksandar Stankov as a key person without establishing a co-founder role [LinkedIn] [Fil Rouge Capital].

On funding, the public record supports a small seed-stage company rather than a heavily financed marketplace. Fil Rouge Capital lists a 2019 investment, Bug.hr reported a $50,000 seed round in 2019, and Eurovia announced in March 2021 that it had signed on as lead investor for a further financing process, though the amount was not disclosed; separate databases place total funding at roughly $60,000 (estimated) or $73.1K, which should be treated cautiously because the figures are not reconciled across primary sources [Fil Rouge Capital] [Bug.hr, 2019] [Nezavisen, March 2021] [Startuply.vc, September 2026] [PitchBook, 2025].

The business model is marketplace-based, and the next 12 to 18 months turn less on product messaging than on execution evidence: investors should watch for proof of active launch in named geographies, visible courier and merchant density, and any third-party evidence of repeat usage or commercial traction beyond investor and company descriptions [SEEUTechPark, March 2021] [LinkedIn] [Western Balkans Info Hub, January 2024].

Partially corroborated -- Relies on a mix of secondary databases, investor portfolio pages, local press, and company-controlled profiles; core company identity is corroborated, but funding totals and operating traction are only partially corroborated.

Taxonomy Snapshot

Axis	Value
Stage	Seed
Business Model	Marketplace
Industry / Vertical	Logistics / Supply Chain
Technology Type	Software (Non-AI)
Geography	Eastern Europe
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	Seed, total disclosed approximately $60,000 (estimated) [Startuply.vc, September 2026]

Inside the Company

PUBLIC

Kiimo appears to be an early-stage delivery marketplace built around a simple operational idea: use journeys that are already happening to move packages, rather than creating a dedicated courier trip for every order. Public database and company materials identify the business as founded in 2018, headquartered in London, and operating as a software-led marketplace in delivery and logistics [Startuply.vc, September 2026] [Kiimo]. The same sources tie the company to David Pavlovski as founder, with the public record positioning Kiimo as a peer-to-peer or crowdsourced delivery platform rather than a conventional fleet operator [Startuply.vc, September 2026] [Kiimo].

The public chronology is thin but directionally consistent. Startuply.vc lists the company as founded in 2018 and later associated with seed-stage backing, while Kiimo's own site and app-store presence indicate the company progressed from concept into a consumer-facing product surface [Startuply.vc, September 2026] [Kiimo] [Google Play Store]. By 2021, the business was being discussed publicly in connection with expansion plans in North Macedonia and Croatia, although those plans sit outside the narrower company formation record and do not by themselves establish operating scale or legal footprint in those markets [SEEUTechPark, March 2021]. No state filing or company-published legal entity detail was surfaced in the provided source set, so the legal structure remains unconfirmed on the public record used here.

Partially corroborated -- Core company identity is supported by Startuply.vc and the company website, but founding, headquarters, and legal-entity details are not corroborated by a state filing in the provided public sources.

Under the Hood

MIXED

The product is easier to understand from the delivery mechanic than from the branding. Kiimo describes itself as a crowdsourced, on-demand delivery marketplace that matches package delivery with people already moving through a city, whether on commutes, errands, or other planned routes [LinkedIn] [Fil Rouge Capital]. Public app-store language adds three user actions: sending an item across town, shopping from local stores, and earning money by delivering in spare time [Google Play Store]. Taken together, the public record supports a three-sided marketplace structure linking customers, businesses, and couriers, with the core wedge being route-matched peer delivery rather than owned logistics capacity [Fil Rouge Capital, Unknown] [Western Balkans Info Hub, January 2024].

The feature set that can be stated with some confidence is narrow but coherent. Public descriptions point to package delivery positioned as affordable and fast, alongside claims around insurance, customer support, privacy, and flexible payment methods [Western Balkans Info Hub, January 2024]. The company also frames the model as environmentally favorable because it uses existing mobility rather than dedicated trips, although that remains a company-level positioning claim rather than a quantified operating result in the cited material [Fil Rouge Capital] [Western Balkans Info Hub, January 2024].

The technology layer appears to be conventional marketplace software rather than proprietary hardware or an AI-led stack. A Google Play listing confirms a live Android app presence, which is useful because it shows the product has moved beyond a concept page into a downloadable consumer surface [Google Play Store]. Beyond that, the available public sources do not verify dispatch logic, payments infrastructure, mapping partners, courier onboarding workflow, or enterprise tooling, so any stronger claim about the stack would outrun the evidence.

Claim stands unchecked -- This section relies primarily on company-controlled surfaces and investor portfolio descriptions, with limited independent technical verification.

Market Research

PUBLIC The delivery market matters because peer-to-peer logistics only works when consumers and small businesses feel enough cost pressure, convenience demand, and trust in marketplaces to accept a less traditional fulfillment model, and Kiimo is clearly positioned inside that tradeoff rather than outside it [Fil Rouge Capital] [Western Balkans Info Hub, January 2024].

Kiimo does not have a cited third-party TAM, SAM, or SOM in the available public record, so the market has to be framed through adjacent categories rather than company-specific sizing claims [Startuply.vc, September 2026]. The clearest adjacent markets are last-mile delivery, local commerce fulfillment, and gig-enabled courier marketplaces, because Kiimo describes itself as a crowdsourced, on-demand delivery marketplace that connects customers, businesses, and couriers using existing mobility [LinkedIn] [Fil Rouge Capital]. That positioning suggests a company aiming at a narrower slice of logistics spend, specifically low-ticket, short-distance, time-sensitive delivery demand where using an already-moving person may be cheaper than dispatching a dedicated vehicle [Western Balkans Info Hub, January 2024].

The public sources point to demand drivers more than they do to market size. Kiimo's own framing emphasizes affordability, speed, flexible earning, and environmentally favorable routes, which aligns with two visible tailwinds: merchants and consumers want delivery convenience that feels closer to e-commerce norms, and potential couriers are more willing to monetize spare time or existing travel paths through platform work [Google Play Store] [Western Balkans Info Hub, January 2024]. A March 2021 announcement that the company was preparing to operate from North Macedonia and Croatia also matters here, because it implies the initial wedge may be in markets where formal same-day infrastructure is thinner and a marketplace model can test density without heavy asset buildout [SEEUTechPark, March 2021].

The substitute set is broad, which cuts both ways. Kiimo is not only competing with other app-based courier services, even if none are named in the source set, but also with incumbent parcel carriers, local taxi or ride-hailing drivers who informally move goods, merchant-run delivery, and the simple decision by a customer to pick up an item personally [Fil Rouge Capital] [Google Play Store]. That breadth can enlarge the addressable use case, especially for local store pickup and ad hoc package delivery, but it also means user behavior is hard to retrain unless the service is consistently cheaper, faster, or more convenient than these substitutes.

Regulatory and macro factors are also central to the model, even where the public record is thin. A crowdsourced courier marketplace sits close to labor-classification, insurance, consumer-protection, and platform-liability questions, and Kiimo itself highlights insurance, privacy, customer support, and flexible payment methods in public descriptions, which suggests management understands that trust and compliance are part of product-market fit rather than post-launch detail [Western Balkans Info Hub, January 2024]. The environmental angle is directionally helpful, since route-matched delivery can be presented as making use of existing travel rather than adding new vehicle miles, but the current evidence does not quantify emissions savings or unit-economics advantage, so that benefit should be treated as positioning rather than proven market differentiation [Fil Rouge Capital].

Market lens	Publicly supported claim	Source
Core category	Crowdsourced, on-demand delivery marketplace	[LinkedIn]
Demand wedge	Connects customers, businesses, and couriers using existing mobility	[Fil Rouge Capital]
User value proposition	Affordable, fast package delivery with insurance, customer support, privacy, and flexible payment methods	[Western Balkans Info Hub, January 2024]
Adjacent demand surface	Users can send something across town, shop from local stores, or earn money by delivering in free time	[Google Play Store]
Initial geographic signal	Preparing operations in North Macedonia and Croatia as of March 2021	[SEEUTechPark, March 2021]

The table does not size the market, but it does show where management appears to believe demand lives: local, convenience-led delivery with a labor-light supply model. For investors, that narrows the real market question to density and repeat usage in specific corridors rather than headline logistics spend.

Claim stands unchecked -- This section relies primarily on company, investor, app-store, and ecosystem profiles, with no independent third-party market sizing report or corroborated operating metrics in the public source set.

Competition and Substitutes

MIXED

Kiimo is positioned as a peer-to-peer delivery marketplace built around route-matched spare capacity, which places it closer to crowdsourced local delivery and informal courier substitution than to asset-heavy parcel networks [LinkedIn] [Fil Rouge Capital] [Western Balkans Info Hub, January 2024].

The immediate comparison set is easier to define by model than by named startup rival, because the sourced record does not surface direct competitors tied to Kiimo by name. Incumbents in this segment are conventional parcel and courier operators in the markets Kiimo has discussed, while adjacent substitutes include local same-day couriers, in-store pickup, and self-delivery by small merchants [SEEUTechPark, March 2021] [Western Balkans Info Hub, January 2024]. Challengers, in Kiimo's own lane, would be any marketplace that matches customer demand with non-professional couriers already traveling in the same direction, but the available public sources stop short of naming specific companies in North Macedonia, Croatia, or London.

That matters because Kiimo's product claim is narrow and intelligible. The company describes a marketplace that connects customers, businesses, and couriers using people's existing mobility, with the stated aim of lowering cost and reducing environmental impact [LinkedIn] [Fil Rouge Capital]. In practical terms, that gives Kiimo a wedge where legacy carriers can be too expensive or too rigid for low-value, local, or ad hoc deliveries, but it also means the company is competing against entrenched customer habits as much as against a single venture-backed rival [Google Play Store] [Western Balkans Info Hub, January 2024].

The clearest edge visible in public materials is capital efficiency, not scale. If Startuply's approximately $60,000 disclosed funding figure is directionally right, or if PitchBook's $73.1K total is closer to the mark, Kiimo has operated on a small financing base relative to the logistics category, which suggests a lightweight software-and-marketplace approach rather than a network built through owned fleets or dense fixed infrastructure [Startuply.vc, September 2026] [PitchBook, 2025]. That edge is useful only while service quality can be maintained with existing mobility supply; it is perishable if the category shifts toward guaranteed delivery windows, enterprise service-level agreements, or subsidized customer acquisition that requires deeper balance sheets.

Kiimo appears most exposed wherever reliability beats flexibility. Established courier networks, even when more expensive, usually own the customer expectation around tracking, handoff consistency, and repeatable coverage, while app-based on-demand platforms in other markets often win through dense courier supply and brand familiarity. Kiimo's public record does not yet show named enterprise customers, delivery-volume metrics, or a launched multi-country network, so any competitor with proven density or merchant distribution would hold an advantage in conversion and retention [SEEUTechPark, March 2021] [LinkedIn].

The most plausible 18-month scenario is not a category winner-take-all outcome, but a sorting between platforms that can demonstrate dense local repeat usage and those that remain conceptually attractive without enough marketplace liquidity. Kiimo would be the winner if route-matched peer delivery proves materially cheaper for local merchants and consumers in the launch geographies it has referenced, particularly North Macedonia and Croatia, because its model is designed around unused mobility rather than owned logistics capacity [SEEUTechPark, March 2021] [Nezavisen, March 2021]. Kiimo would be the loser if mainstream parcel operators and other delivery apps absorb the low-cost convenience segment before it builds enough two-sided density, since the current public evidence does not show a locked-in distribution channel, proprietary data asset, or regulatory moat.

Claim stands unchecked -- This section relies primarily on company, investor, app-store, and secondary database descriptions, with no named direct competitors confirmed in the sourced record.

Opportunity

PUBLIC

The prize here is not a marginally better courier app, but a credible shot at becoming a low-cost delivery layer for under-served urban markets if Kiimo can turn route-matched peer delivery into reliable local habit and merchant infrastructure [Fil Rouge Capital] [Western Balkans Info Hub, January 2024] [SEEUTechPark, March 2021].

The headline opportunity is straightforward. Kiimo is trying to use trips that are already happening, commutes, errands, and intra-city movement, as delivery capacity, which in theory lowers both cost and the need to build a heavy owned fleet [LinkedIn] [Fil Rouge Capital]. That is still an early claim rather than a proven operating result, but the public record does show a few ingredients that make the upside reachable rather than purely aspirational: the company has been around since 2018, it attracted seed backing from Fil Rouge Capital in 2019 and Eurovia in 2021, and public materials consistently describe a marketplace that serves consumers, businesses, and couriers rather than a single narrow user group [Startuply.vc, September 2026] [Fil Rouge Capital] [Nezavisen, March 2021]. If execution holds, the best version of this company is a regional logistics marketplace that sits between local commerce and spare mobility, particularly in markets where dense same-day infrastructure is less mature [SEEUTechPark, March 2021].

The public evidence supports a few distinct paths to scale, and each path depends on a different catalyst rather than on generic user growth.

Scenario	What happens	Catalyst	Why it's plausible
Merchant utility layer	Kiimo becomes a practical last-mile option for local stores and small businesses that need delivery without building their own fleet	Commercial rollouts tied to the company's stated business-facing marketplace model	Public descriptions repeatedly position Kiimo as connecting customers, businesses, and couriers, not only peer senders, which gives it a merchant-services wedge if service levels hold [Fil Rouge Capital] [LinkedIn] [Google Play Store]
Cross-border Balkan rollout	Kiimo uses North Macedonia as an operating base and extends into nearby markets such as Croatia, creating a regional network before larger incumbents localize deeply	The 2021 expansion plan into North Macedonia and Croatia converts from intention into repeatable market entry	Kiimo was publicly described in 2021 as preparing to operate from North Macedonia and Croatia, which at least establishes regional ambition beyond a single city experiment [SEEUTechPark, March 2021] [Nezavisen, March 2021]
Capital-light green delivery brand	Kiimo positions route-matched delivery as the affordable and environmentally favorable option for consumers and merchants under cost pressure	A category shift toward lower-cost delivery and merchant demand for lower-emission fulfillment options	Its public positioning is unusually consistent on cost and environmental benefit, with investor, profile, and founder-story sources all emphasizing existing mobility and favorable routes [Fil Rouge Capital] [Western Balkans Info Hub, January 2024] [LinkedIn]

The compounding logic, if it works, comes from density and trust rather than from software alone. More senders create more route matches for couriers, more couriers improve delivery coverage and speed, and better coverage makes the service more usable for merchants that need predictable local delivery windows [Fil Rouge Capital] [Google Play Store]. A second layer of compounding would come from product reputation: Kiimo's public materials stress insurance, customer support, privacy, and flexible payment methods, which suggests management understands that peer delivery only scales if it feels dependable enough for repeat use, not merely cheap enough for first use [Western Balkans Info Hub, January 2024]. The evidence does not yet show that this flywheel is spinning at scale, but the model itself has a recognizable network structure if early market density emerges.

The size of the win is hard to quantify from the current record because no verified market sizing, revenue, or major comparable is in the source set. Still, the upside can be framed in business-model terms. If Kiimo were to become a regional default for merchant and consumer same-day delivery across a handful of Balkan markets, the company could plausibly resemble a valuable marketplace asset rather than a local app, with value driven by transaction volume, repeat frequency, and city-level density gains rather than by owned logistics assets (scenario, not a forecast) [SEEUTechPark, March 2021] [Fil Rouge Capital]. That is the central reason the company remains interesting despite sparse disclosed traction: the public capital raised appears modest, roughly $60,000 (estimated) according to Startuply.vc and $73.1K according to PitchBook, so even limited evidence of durable marketplace liquidity would imply meaningful upside from a very small disclosed funding base [Startuply.vc, September 2026] [PitchBook, 2025].

Reasoned from indirect evidence -- Core company identity and funding events are supported by Startuply.vc, Fil Rouge Capital, Nezavisen, and SEEUTechPark, but the upside case relies on company and investor descriptions of the model rather than independently verified traction metrics.

Sources

Open sources

1. [Startuply.vc, September 2026] Kiimo | https://startuply.vc/startup/kiimo-1jpp4w

2. [LinkedIn] Kiimo | LinkedIn | https://www.linkedin.com/company/kiimo

3. [Fil Rouge Capital] Fil Rouge Capital, portfolio page | https://www.filrougecapital.com/portfolio/kiimo

4. [SEEUTechPark, March 2021] Latest News | https://techpark.seeu.edu.mk/en/news-resources/latest-news?id=154

5. [Google Play Store] Kiimo - Apps on Google Play | https://play.google.com/store/apps/details?id=com.kiimo.app&hl=en_US

6. [Western Balkans Info Hub, January 2024] My Start-up Story | https://westernbalkans-infohub.eu/ria/my-start-up-story/

7. [Nezavisen, March 2021] „Еуровиа“ станува водечки инвеститор во „Кимо“ | https://nezavisen.mk/eurovia-stanuva-vodechki-investitor-vo-kimo/

8. [Bug.hr, 2019] Startup natjecanje bugovaca ušlo u finale, pobjednik osvaja 50.000 kuna | https://www.bug.hr/dogadjaji/startup-natjecanje-bugovaca-uslo-u-finale-pobjednik-osvaja-50000-kuna-9288

9. [PitchBook, 2025] Kiimo Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/457204-69

10. [Kiimo] KIIMO | Your Route. Now It Earns. | https://kiimo.me/