Parkade
B2B2C SaaS platform for private parking management in multifamily, mixed-use, and office buildings.
Website: https://parkade.com/
Cover Block
Open sources
| Field | Value |
|---|---|
| Name | Parkade |
| Tagline | B2B2C SaaS platform for private parking management in multifamily, mixed-use, and office buildings [Parkade, June 2025] |
| Headquarters | San Francisco, United States [Crunchbase] |
| Founded | 2018 [Crunchbase] |
| Stage | Series A [Parkade, June 2025] |
| Business Model | B2B2C [Parkade, June 2025] |
| Industry | Proptech |
| Technology | Software (Non-AI) |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Evan Goldin, Ben Plowman, Curtis Rogers [Parkade, Unknown]; [Active Towns] |
| Funding Label | Series A |
| Total Disclosed | Approximately $17,000,000 [Parkade, June 2025]; [jobs.massmutualventures.com, January 2026] |
Links
Open sources
- Website: https://parkade.com/
- App Store: https://apps.apple.com/us/app/parkade/id1342214401
What an Investor Needs First
PUBLIC Parkade sells software that helps apartment, mixed-use, condominium, and office operators run private parking as a managed asset, and it merits attention now because the company paired a $10 million Series A in June 2025 with a clearer push from parking-sharing into full building operations [Parkade, June 2025] [Silicon Valley Daily, June 2025]. Founded in 2018 in San Francisco, the company appears to have started with a narrower tenant-to-tenant parking-sharing use case before expanding into assignments, payments, access control, support, and enforcement for building owners and managers [Urban Loop, October 2020] [Reinventing Parking, December 2023] [Parkade].
The product case is straightforward: Parkade is trying to increase utilization of existing private parking rather than depend on new supply, and its differentiation, to the extent public sources support one, is the combination of resident-facing workflows, operator software, and service coverage in a single system [Parkade] [Capterra, 2026] [jobs.massmutualventures.com, January 2026]. That framing is still more company-described than independently verified, but the early customer record with Crawford Hoying suggests the software can anchor at the property-operating layer rather than sit as a narrow consumer utility [Parkade, June 2025] [fundraisingfox.com].
The founding team reads like a mobility-to-proptech crossover. Public materials identify Evan Goldin as co-founder and CEO, Ben Plowman as co-founder and CTO, and Curtis Rogers as co-founder; company-linked materials also describe Goldin as Lyft's first product manager and a former Chariot executive, while Plowman previously led mobile engineering at Getaround [Parkade] [useanvil.com, 2026] [jobs.massmutualventures.com, January 2026] [Active Towns].
On capital formation, the public record supports roughly $17 million disclosed since inception, including a reported $6.66 million seed in June 2022 and the $10 million Series A led by Navitas Capital, with MassMutual Ventures, 9Yards Capital, CRV, BoxGroup, and Heartland Ventures named across company and database sources [jobright.ai] [Parkade, June 2025] [jobs.massmutualventures.com, January 2026]. The business model is B2B2C SaaS, which matters because adoption likely depends on winning property operators first, then sustaining resident and guest usage inside each asset [Parkade] [builtin.com].
For the next 12 to 18 months, the main watchpoints are less about category awareness and more about proof of repeatability: whether Parkade can convert its stated footprint of customers in 23 U.S. states and three other countries into evidence of durable multi-property expansion, whether it can scale sales and operations with a small team, and whether broader parking management displaces its earlier niche identity as a parking-sharing product [Parkade, June 2025] [PitchBook] [Urban Loop, October 2020]. The public evidence points to a credible early-stage proptech company with a practical workflow wedge, but several traction claims still rest primarily on company statements rather than broad third-party verification [Parkade, June 2025] [Coverager].
Claim stands unchecked -- This section relies materially on company statements, with partial corroboration from Silicon Valley Daily, Capterra, PitchBook, and jobs.massmutualventures.com.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Series A |
| Business Model | B2B2C |
| Industry / Vertical | Proptech |
| Technology Type | Software (Non-AI) |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding | Total disclosed approximately $17,000,000 |
Inside the Company
PUBLIC
Parkade’s public record is clearest on three points: the company is based in San Francisco, it was founded in 2018, and it has spent the past several years turning a narrow parking-sharing use case into a broader software platform for building operators [Crunchbase] [Parkade, Unknown]. The company describes itself as software for apartments, condos, and offices, with a current focus on private parking management rather than consumer discovery alone [Parkade, Unknown].
The founding team publicly includes Evan Goldin, Ben Plowman, and Curtis Rogers, with Goldin identified as CEO and Plowman identified as CTO in company materials [Parkade, Unknown]. That matters because the company’s early narrative, as presented on its website, is less about adding new parking supply and more about using existing spaces more efficiently, a framing that has remained consistent as the product has expanded [Parkade, Unknown].
Chronology is limited but directionally useful. Crunchbase lists Parkade as founded in 2018 and headquartered in San Francisco [Crunchbase]. By June 2025, the company had announced a $10 million Series A led by Navitas Capital and said it had customers in 23 U.S. states and three other countries, which suggests a step up from early single-building deployments to a broader operating footprint, even if the customer count itself remains undisclosed [Parkade, June 2025].
Partially corroborated -- Confirmed in part by Crunchbase and Parkade’s website; key milestone detail relies primarily on company disclosures.
Under the Hood
MIXED
Parkade’s product story is straightforward, and that helps. The company is selling software for private parking operations in apartment, condominium, mixed-use, and office buildings, with the pitch centered on replacing fragmented workflows for assignments, reservations, payments, gate access, customer support, and enforcement with a single system [Parkade, Unknown] [Capterra, 2026] [jobs.massmutualventures.com, January 2026]. Public materials also indicate a resident and guest experience layer, where users can manage long-term spots, book short-term parking, update vehicle information, and in some cases open gates through an app or web interface [Parkade, Unknown].
The more distinctive product element appears to be inventory utilization rather than hardware or new infrastructure. Early third-party discussion from co-founder Curtis Rogers framed Parkade around tenant-to-tenant parking sharing and visitor parking inside the same building, and later company materials show that wedge broadening into full building-wide parking management for operators [Urban Loop, October 2020] [Reinventing Parking, December 2023]. Parkade also says the platform supports dynamic pricing and integrates with gate access systems and property management systems, although most of those integration and pricing claims remain company-sourced rather than independently verified [Parkade, Unknown] [Capterra, 2026].
A few operational details matter because they imply the product is meant to sit in the daily control loop, not just the leasing workflow. Parkade states that it pairs the software with 24/7 customer service and enforcement, and ZoomInfo similarly describes customizable rule sets and around-the-clock enforcement support [Parkade, Unknown] [ZoomInfo, 2026]. There is no public technical architecture disclosure in the materials reviewed, so any deeper stack view would be speculative; the clearest supportable reading is a software-first platform with mobile and web surfaces, workflow integrations, and an operations layer designed for high-frequency resident and property-manager use [Parkade, Unknown] [jobs.massmutualventures.com, January 2026].
Partially corroborated -- Product scope is supported by Parkade materials and partial third-party corroboration from Capterra, Urban Loop, Reinventing Parking, and jobs.massmutualventures.com, but several feature and integration claims remain company-sourced.
Market Research
Open sources
Parking inside private buildings is a plain operational problem with real economic weight, and it matters more now because owners are under pressure to raise ancillary revenue without new construction while residents and tenants expect software-grade convenience in everyday building services [Reinventing Parking, December 2023] [Parkade, June 2025].
The evidence base here is narrower than investors would usually want for a clean TAM, SAM, and SOM build. No named third-party market report was provided for private parking management software specifically, so any sizing exercise would be an inference rather than a sourced market fact. What is public, and more useful at this stage, is the problem definition: Parkade positions the market around apartment, condominium, mixed-use, and office buildings that already have parking supply but manage it poorly through fragmented assignments, access tools, payments, and enforcement workflows [Parkade, Unknown] [Reinventing Parking, December 2023]. That framing suggests a software budget anchored less to greenfield parking construction and more to property operations, tenant experience, and yield management from existing spaces [Reinventing Parking, December 2023] [Parkade, June 2025].
Demand drivers in the cited research are consistent even if the market size is not. The company and adjacent commentary describe underused or misallocated parking inventory inside private buildings, especially where residents, visitors, and mixed-use users compete for the same finite spaces [Urban Loop, October 2020] [Reinventing Parking, December 2023]. Parkade's product scope, covering assignments, reservations, payments, gate access, customer support, and enforcement, maps to a broad operational pain point rather than a narrow feature wedge [Parkade, Unknown] [jobs.massmutualventures.com, January 2026]. The June 2025 financing announcement also points to geographic spread, with customers in 23 U.S. states and three other countries, which at minimum indicates that the underlying problem is not confined to one city or one property type [Parkade, June 2025].
The adjacent markets are clearer than the core market size. Parkade sits at the overlap of proptech operating software, parking access control, and tenant amenity management, with some roots in marketplace behavior from its earlier tenant-to-tenant sharing and visitor parking use cases [Urban Loop, October 2020] [Parkade, Unknown]. The substitute set is still meaningful: many buildings can continue to rely on manual administration, fragmented gate vendors, property management system workarounds, or staff-heavy enforcement processes rather than adopt a dedicated parking layer [Capterra, 2026] [Reinventing Parking, December 2023]. That substitution risk cuts both ways. It slows category formation, but it also means a successful vendor can expand from a small initial use case into a broader system of record for parking operations if implementation is straightforward and the revenue lift is visible.
Macro and regulatory forces appear supportive in principle, though the public record here is still qualitative. Parkade's stated mission is to reduce the need to build new parking by using existing private supply more efficiently, a position that aligns with broader urban planning and real estate cost pressures even where no formal regulation is cited in the source set [Parkade, Unknown] [Reinventing Parking, December 2023]. On the owner side, that matters because structured parking is expensive to build and hard to repurpose once delivered, while on the occupant side there is growing expectation that parking, like package rooms or building access, should be reservable and payable through software [Reinventing Parking, December 2023] [Parkade, Unknown]. The public evidence does not support a claim that regulation is directly driving adoption today, but it does support the narrower point that efficiency and utilization are becoming investable themes inside multifamily and mixed-use operations.
| Sizing or demand signal | Figure | Scope and caveat |
|---|---|---|
| Customer footprint | 23 U.S. states | Company-reported operating reach, not market size [Parkade, June 2025] |
| International footprint | 3 other countries | Company-reported operating reach, not market size [Parkade, June 2025] |
| Parking payment volume processed | $45 million | Secondary coverage; should be treated cautiously [Coverager] |
| Spaces managed for Crawford Hoying | 10,000+ | Secondary reporting tied to one customer relationship [fundraisingfox.com] |
The table does not size the market, but it does show why the category is investable despite limited third-party market data. The public signals point to a broad, recurring operational problem with measurable payment and inventory flows, even if the true addressable market still needs bottom-up diligence by property count, parking penetration, and software spend.
Claim stands unchecked -- This section relies heavily on company materials and qualitative adjacent commentary, with only limited independent corroboration and no named third-party market sizing report in the provided source set.
Competition and Substitutes
MIXED Parkade appears to sit between legacy parking operators and generic property software, with its clearest public positioning around making private residential and mixed-use parking behave like a managed, monetizable inventory rather than a fixed amenity [Parkade, June 2025] [Urban Loop, October 2020].
The public record is thin on named direct rivals, so the competitive map has to be drawn by category rather than by a clean list of peer companies. On one side are incumbents, building owners and operators that still manage parking through staff workflows, fragmented vendors, or off-the-shelf systems tied mainly to gates, payments, or enforcement; Parkade's own materials and third-party descriptions consistently frame the problem as operational fragmentation across assignments, reservations, payments, access control, support, and enforcement [Parkade, Unknown] [Capterra, 2026] [jobs.massmutualventures.com, January 2026]. On another side are adjacent substitutes, especially property management software and access-control vendors that can absorb part of the workflow without becoming a dedicated parking system; the evidence here is indirect, but Parkade's emphasis on integrations with property management systems and gate hardware suggests those systems are common enough to be alternatives in budget discussions even if they are also integration points in deployed accounts [Parkade, Unknown] [Capterra, 2026].
Parkade's edge today looks narrower and more concrete than a broad software-platform claim. The company has a product surface that appears tailored to multifamily and mixed-use parking operations, including tenant-to-tenant sharing, visitor parking, self-serve resident updates, app-based payments and gate access, and dynamic pricing, features that point to a purpose-built operational layer rather than a generic listing or access tool [Urban Loop, October 2020] [Parkade, Unknown]. The durability of that edge is less obvious. Features can be copied, and much of the evidence comes from company materials, but early customer depth with Crawford Hoying, including reported management of more than 10,000 parking spaces and deployments dating to 2021, suggests Parkade may have some implementation knowledge and reference value that are harder to replicate quickly than interface features alone [fundraisingfox.com] [Parkade, 2026].
The main exposure is channel and bundling power. Parkade does not appear, from the public record reviewed here, to own the core property-management system of record or the physical access-control layer; instead it integrates with both, which helps adoption but also leaves room for those adjacent vendors to compress its wedge if they expand feature breadth or bundle parking into larger contracts [Parkade, Unknown] [Capterra, 2026]. A second exposure is evidence depth. Several of the company's strongest positioning claims, including international customer reach and some product breadth, rest primarily on company statements rather than repeated independent reporting, which means the market may still be validating whether Parkade is a category leader or an efficient specialist in a defined niche [Parkade, June 2025] [Silicon Valley Daily, June 2025].
Over the next 18 months, the most plausible competitive scenario is not a winner-take-all outcome but a sorting of accounts by workflow complexity. Parkade is the likely winner if owners of multifamily and mixed-use properties continue to treat parking as a revenue and operations problem that merits dedicated software, especially where sharing, dynamic pricing, and resident self-service matter in one stack [Urban Loop, October 2020] [Parkade, Unknown]. The likely loser if that thesis weakens is the status quo of manual or fragmented in-house management, because Parkade's June 2025 financing and expansion claims indicate at least some owners are already buying a purpose-built alternative rather than leaving parking buried inside general operations [Parkade, June 2025] [Coverager].
Opportunity
Upside case
PUBLIC The prize here is not a nicer parking app, it is the chance to become the operating layer for private parking inside multifamily, mixed-use, and office real estate, a category that is still large in asset value but often managed with fragmented workflows and analog rules [Reinventing Parking, December 2023] [Parkade, Unknown].
The headline opportunity is straightforward. If Parkade can move from a point solution for sharing underused spaces into the default system of record for building parking, it could own a narrow but durable part of property operations across a large installed base of residential and commercial assets [Urban Loop, October 2020] [Parkade, June 2025]. That outcome is reachable, rather than purely aspirational, because the public evidence shows a product scope that already spans assignments, reservations, payments, access control, support, and enforcement, which gives it a plausible claim on the full operating workflow rather than a single feature [Parkade, Unknown] [Capterra, 2026]. The company also has some evidence of geographic spread, with Parkade stating it has customers in 23 U.S. states and three other countries, and it has raised a $10 million Series A led by Navitas Capital with participation from sector-aligned investors including MassMutual Ventures and 9Yards Capital [Parkade, June 2025].
The upside paths are more visible when separated into a few concrete growth motions.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Multifamily system of record | Parkade becomes the default parking operations software for apartment and condo owners, replacing a patchwork of spreadsheets, gate tools, manual enforcement, and resident support | A growing list of owner-operator references, starting with early deployments and broader investor-backed go-to-market hiring [Parkade, 2026] [jobs.massmutualventures.com, January 2026] | The product already covers the core workflow stack for residential parking, and Parkade says it serves customers across 23 states and three other countries [Parkade, Unknown] [Parkade, June 2025] |
| Embedded infrastructure for mixed-use assets | Parkade expands from multifamily into mixed-use and office portfolios where pricing, guest access, and utilization are harder to manage across user types | Demand for flexible parking and mixed long-term plus short-term inventory, supported by dynamic pricing and reservation tools [Parkade, Unknown] | The company markets directly to mixed-use and office buildings, and its software includes reservations, payments, access control, and custom pricing matrices that fit higher-variance demand patterns [Parkade, Unknown] [Parkade, June 2025] |
| Portfolio expansion through anchor landlords | One successful owner-operator deployment turns into portfolio-wide rollouts, making Parkade a standard operating choice inside large real estate groups | Category-tipping reference accounts such as Crawford Hoying, which Parkade cites as an early customer and public example [Parkade, June 2025] [fundraisingfox.com] | Secondary reporting says Crawford Hoying partnered with Parkade across more than 10,000 spaces, while Parkade's own materials document at least two 2021 property deployments tied to that customer [fundraisingfox.com] [Parkade, 2026] |
These scenarios point to the same compounding engine. Parking touches money movement, resident experience, physical access, customer support, and building operations, so once software is installed and connected to gates and property workflows, the vendor can become harder to displace than a simple reservation tool would be [Parkade, Unknown] [Capterra, 2026]. The early version of that flywheel appears in Parkade's product history: the company started with tenant-to-tenant sharing and visitor parking, then expanded into full building-wide parking operations, which suggests adjacent use cases can be layered onto the same property footprint over time [Urban Loop, October 2020] [Reinventing Parking, December 2023]. Dynamic pricing, self-serve resident tools, and integrated enforcement add another compounding element, because each new building potentially improves operational playbooks for monetizing underused spaces without adding new physical supply [Parkade, Unknown] [ZoomInfo, 2026].
The size of the win is harder to quantify precisely because the provided research does not include a third-party market size study or a close public comp with directly comparable segment economics. Even so, a reasonable upside frame is this: if Parkade became a scaled category leader in parking operations software for private real estate portfolios, its value could begin to resemble a meaningful vertical SaaS outcome rather than a niche amenity tool. The closest public evidence in this dataset is that Parkade has disclosed about $17 million in total funding since inception and says it has already processed $45 million in parking payments, which at minimum indicates the company is aiming at a payments-adjacent operating layer rather than a lightweight utility [jobs.massmutualventures.com, January 2026] [Coverager]. On that scenario, not a forecast, the company could plausibly support a venture-scale outcome if portfolio rollouts, software revenue, and payment volume compound together. The public record here supports the shape of that upside more than the exact endpoint.
Claim stands unchecked -- This section relies materially on company statements for product scope, customer reach, and funding context, with limited independent corroboration from Capterra, Silicon Valley Daily, and secondary reporting.
Sources
Open sources
[Parkade, June 2025] Parkade joins forces with the real estate industry to transform parking | https://parkade.com/post/series-a-funding-announcement
[Crunchbase] Parkade - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/parkade
[Parkade] Multifamily Parking Management Software | https://parkade.com/
[Active Towns] 25: Curtis Rogers - Co-Founder, Parkade | https://podcasts.apple.com/us/podcast/25-curtis-rogers-co-founder-parkade/id1621950429?i=1000559260138&l=ko
[Silicon Valley Daily, June 2025] Parkade Reels in $10 Million Series A | https://svdaily.com/2025/06/02/parkade-reels-in-10-million-series-a/
[Urban Loop, October 2020] 25: Curtis Rogers - Co-Founder, Parkade | https://podcasts.apple.com/us/podcast/25-curtis-rogers-co-founder-parkade/id1621950429?i=1000559260138&l=ko
[Reinventing Parking, December 2023] Most buildings run their parking badly. Let’s fix that! | https://www.reinventingparking.org/2023/12/most-buildings-run-their-parking-badly.html
[Capterra, 2026] Parkade Reviews | https://www.capterra.com/p/10021817/Parkade/
[fundraisingfox.com] Parkade | https://fundraisingfox.com/companies/parkade-2
[useanvil.com, 2026] Ep. 15 - Evan Goldin, Parkade (ex-Lyft): Building vs. Buying - Lessons from Lyft's Internal ATS Development | https://www.useanvil.com/blog/podcast/ep-15-evan-goldin-parkade-ex-lyft-building-vs-buying-lessons-from-lyfts-internal-ats-development/
[jobs.massmutualventures.com, January 2026] VP of Operations | https://jobs.massmutualventures.com/companies/parkade/jobs/64769378-vp-of-operations
[jobright.ai] Parkade Seed Round | https://jobright.ai/jobs/info/695f83d87ebc25398eb55cb9
[builtin.com] Account Executive | https://builtin.com/job/account-executive/9102467
[PitchBook] Parkade 2026 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/453338-92
[Coverager] Parkade raises $10 million | https://coverager.com/parkade-raises-10-million/
[Parkade, 2026] About the company | Parkade | https://parkade.com/company/about
[ZoomInfo, 2026] Parkade Company Profile | https://www.zoominfo.com/c/parkade/482593977
[Active Towns] Active Towns episode featuring Curtis Rogers | https://activetowns.org/
Articles about Parkade
- Parkade's App Replaces the Parking Manager for 10,000 Spaces — The ex-Lyft team has processed $45 million in payments, using dynamic pricing and 24/7 support to turn a building's garage into a managed marketplace.